Natalie Grover

Natalie Grover

Social Media SpecialistLondon, United Kingdom
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Ani Barbakadze
Natalie Grover

Natalie Grover

Social Media SpecialistLondon, United Kingdom
About me
A multi-skilled social media marketer and creator with over nine years of experience managing and developing audience- driven brand, social and digital content. Including; campaign activity, always-on acquisitions, retention strategies and nurturing social media communities. Strong copywriting skills, ideation and analytical thinking, consistently exceeding benchmarks and KPIs across B2C and B2B industries. Inspirational leadership and communication skills that define common goals and results.
  • BMW UK i7 x BFI Filmmaker Challenge
    BMW UK i7 x BFI Filmmaker ChallengeIn partnership with the BFI, BMW UK collaborated with filmmakers in a short filmmaking challenge. With the mentorship of the hugely talented Michaela Coel and a host of esteemed industry figures and judges, including Ncuti Gatwa, Terri White and Asif Kapadia, the shortlisted entries received support throughout the filmmaking process. The winning film WE COLLIDE by Jason Bradbury and Cheri Darbon premiered at the Closing Night Gala of the BFI London Fil
  • BMW UK: Recharge In Nature
    BMW UK: Recharge In NatureBMW & National Parks UK have joined forces in a powerful new three year partnership - The Recharge in Nature Project. The shared aim and commitment is to enhance the electric car charging network and support vital nature restoration, biodiversity, sustainability initiatives across all 15 National Parks to help these extraordinary landscapes to thrive for generations to come. In year two of the partnership, I have been involved in the content and social directive for the campaign launching in Ju
  • ASOS: Snap Filter TT
    ASOS: Snap Filter TTASOS built a set of Snap Lense filters to allow shoppers to try on various accessories from the comfort of their own homes. We created a selection of TikTok videos to drive traffic and attention to show the lenses in action. My role was to ideate and lead the social shoot from a social-first look, feel, and location perspective. The videos averaged 94k views.
  • ASOS: Ed Sheeran x For One Night Only
    ASOS: Ed Sheeran x For One Night OnlyASOS collaborated with Wellstock & For One Night Only, an innovative fundraising initiative that will see some of the biggest names in music, entertainment and sport donate their time to create unforgettable experiences that money can’t buy. Fans enter a charity prize draw for a chance to be there. The first For One Night Only event saw international superstar Ed Sheeran perform an intimate gig at London’s Union Chapel in October 2022, in aid of Shout.
  • Charlotte Tilbury: Glow Toner
    Charlotte Tilbury: Glow TonerCharlotte Tilbury's skincare range is expanding at a considerable rate. Joining her skincare HEROS, Glow Toner is an acid-free daily radiant glow solution that can be applied to cleansed skin before serums and moisturiser to resurface gently and prep skin.
  • Charlotte Tilbury: Pillow Talk Party
    Charlotte Tilbury: Pillow Talk PartyIn 2022, Charlotte Tilbury launched her iconic Pillow Talk Party range featuring top VIP talent, including; Kate Moss & Twiggy. Alongside an earned and owned social media strategy, PR and an ATL to launch the NPD , Charlotte edged into the Metaverse through an interactive store and virtual masterclasses. The campaign also included an Instagram VR filter and the launch of Charlotte's first Avatar, which popped up worldwide in different iconic locations and events such as the Oscars, Coachell
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Work history
    Social Media Lead
     - London, United KingdomFreelance
    Spring Studios: May – June 2023 Social lead on internal content and social marketing for Spring Studios in collaboration with Spring Place channels. - Crafting the Spring Studios LinkedIn strategy as part of the overarching social strategy reset - Always-on and campaign awareness across the channels for Tribeca Film Festival and other premium fashion and beauty brands - Lead on internal shoot social comms for the channels
    Media.Monks logo
    Media.Monks logo
    Content Stratgeist & CreatorMedia.Monks
     - London, United KingdomFreelance
    Content Strategist across several BMW UK campaigns, including: - BMW X BFI & Michaela Coel Filmmaking Challenge - Recharge in Nature - Sky Arts & Vogue Partnerships, and Frieze x Nikita Gale & Frieze Music with Self Esteem. Engagement rates across channels averaged between 5-20%.
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  • Social Media Advertising
  • Social Amplification
  • Social Analysis
  • Content Analysis
  • Social Media Management
  • Social Content
  • Social Content Strategy
  • Social Copywriting
  • Influencer Engagement
  • Influencer Marketing