Natalie Grover

Natalie Grover

Senior StrategistLondon, United Kingdom
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Natalie Grover

Natalie Grover

Senior StrategistLondon, United Kingdom
About me
A multi-skilled social and content marketer with over 8 years’ experience of managing and developing audience-driven brand and product content. Including; always-on acquisitions, retention strategies and nurturing social media communities. Strong commercial writing skills, ideation and analytical thinking, to consistently exceed benchmarks and KPIs across B2C and B2B industries. Inspirational leadership and communication skills that define common goals and results.
  • ASOS: Ed Sheeran x For One Night Only
    ASOS: Ed Sheeran x For One Night OnlyASOS collaborated with Wellstock & For One Night Only, an innovative fundraising initiative that will see some of the biggest names in music, entertainment and sport donate their time to create unforgettable experiences that money can’t buy. Fans enter a charity prize draw for a chance to be there. The first For One Night Only event will see international superstar Ed Sheeran perform an intimate gig at London’s Union Chapel on Tuesday 11 October 2022, in aid of Shout.
  • Charlotte Tilbury: Glow Toner
    Charlotte Tilbury: Glow TonerCharlotte Tilbury's skincare range is expanding at a considerable rate. Joining her skincare HEROS, Glow Toner is an acid-free daily radiant glow solution that can be applied to cleansed skin before serums and moisturiser to resurface gently and prep skin.
  • Charlotte Tilbury: Pillow Talk Party
    Charlotte Tilbury: Pillow Talk PartyIn 2022, Charlotte Tilbury launched her iconic Pillow Talk Party range featuring top VIP talent, including; Kate Moss & Twiggy. Alongside an earned and owned social media strategy, PR and an ATL to launch the NPD , Charlotte edged into the Metaverse through an interactive store and virtual masterclasses. The campaign also included an Instagram VR filter and the launch of Charlotte's first Avatar, which popped up worldwide in different iconic locations and events such as the Oscars, Coachell
  • Charlotte Tilbury Official Beauty Partner: Platinum Jubilee
    Charlotte Tilbury Official Beauty Partner: Platinum JubileeIn the summer of 2022, Charlotte Tilbury was crowned the official beauty partner for Her Majesty The Queen's Platinum Jubilee pageant celebrations. Alongside an iconic product strategy in collaboration with the Royal Household, Charlotte also hosted the 90's pageant bus with top British icons from the era and brand muses, including Kate Moss and Laura Bailey, watched by millions worldwide.
  • BRITA: Dear Joanna Campaign (IRIS)
    BRITA: Dear Joanna Campaign (IRIS)Following on from the success of Joanna Lumley & BRITA’s social films, the Dear Joanna campaign put Joanna back in the advisory role and lets people confess their Single-Use Plastic Sins (SUPS). To bring the campaign to life, a host of assets were created, including a hugely impactful collection of photographs shot by Mary McCartney, a mini comedy series to dramatise the issue in a way that encourages positive action, and The Greening Good Guide. In addition, to ensure the campaign reached a br
  • SUZUKI Always-on & Paid Amplification (IRIS)
    SUZUKI Always-on & Paid Amplification (IRIS)After customer and social listening, it was clear Suzuki has a vast superfan base that enjoys historic, tech wizardry and environmental tonality that the brand was eager to play up in social messaging. Therefore, I developed and recommended several social amplifications to inject some Suzuki-ness into Suzuki’s social channels between a broader social strategy reset.
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Work history
    Charlotte Tilbury Beauty logo
    Charlotte Tilbury Beauty logo
    Global Senior Social Media ConsultantCharlotte Tilbury Beauty
    London, United KingdomFreelance
    Social Media LeadCommon Industry
    London, United KingdomFreelance
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  • Social Media Advertising
  • Social Amplification
  • Social Analysis
  • Content Analysis
  • Social Media Management
  • Social Content
  • Social Content Strategy
  • Social Copywriting
  • Influencer Engagement
  • Influencer Marketing