A multi-skilled social media marketer and creator with over nine years of experience managing and developing audience- driven brand, social and digital content. Including; campaign activity, always-on acquisitions, retention strategies and nurturing social media communities. Strong copywriting skills, ideation and analytical thinking, consistently exceeding benchmarks and KPIs across B2C and B2B industries. Inspirational leadership and communication skills that define common goals and results.
Projects
- BMW X PGA 2024 - 20 YEARSThe BMW PGA social campaign took place in September 2024. Now in its 20th year, the BMW partnership with the DP World Tour gave visitors another memorable experience. All the latest All-Electric models, as well as M models, including the new BMW i5 Touring and the new BMW M5 Touring, were on display.
- BMW X Goodwood Festival Of Speed 2024BMW was again part of the Goodwood Festival of Speed in September 2024, and t proved to be the most memorable yet. BMW showcased models, including electric innovations and concept cars, but guests also enjoyed two highly anticipated BMW M world premieres. In keeping with tradition, BMW locations were packed with must-see activations. Stable Yard celebrated 'The Joy of Innovation', while BMW M at Trackside offered guests unforgettable M moments.
- BMW UK i7 x BFI Filmmaker Challenge 2023 (DRUM-AWARDED 2024)In partnership with the BFI, BMW UK collaborated with filmmakers in a short filmmaking challenge. https://stories.bfi.org.uk/bmw-challenge/ - the campaign was awarded The Drum Award for Content (Gold) in the Editorial Partnership category in November 2024. With the mentorship of the hugely talented Michaela Coel and a host of esteemed industry figures and judges, including Ncuti Gatwa, Terri White and Asif Kapadia, the shortlisted entries received support throughout the filmmaking process. The
- BMW UK: Recharge In Nature 2023BMW & National Parks UK have joined forces in a powerful new three year partnership - The Recharge in Nature Project. The shared aim and commitment is to enhance the electric car charging network and support vital nature restoration, biodiversity, sustainability initiatives across all 15 National Parks to help these extraordinary landscapes to thrive for generations to come. In year two of the partnership, I have been involved in the content and social directive for the campaign launching in Ju
- ASOS: Snap Filter TT 2022ASOS built a set of Snap Lense filters to allow shoppers to try on various accessories from the comfort of their own homes. We created a selection of TikTok videos to drive traffic and attention to show the lenses in action. My role was to ideate and lead the social shoot from a social-first look, feel, and location perspective. The videos averaged 94k views.
- ASOS: Ed Sheeran x For One Night Only 2022ASOS collaborated with Wellstock & For One Night Only, an innovative fundraising initiative that will see some of the biggest names in music, entertainment and sport donate their time to create unforgettable experiences that money can’t buy. Fans enter a charity prize draw for a chance to be there. The first For One Night Only event saw international superstar Ed Sheeran perform an intimate gig at London’s Union Chapel in October 2022, in aid of Shout.
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Work history
Social Media Lead
- London, United KingdomFreelance
Spring Studios: May – June 2023
Social lead on internal content and social marketing for Spring Studios in collaboration with Spring Place channels.
- Crafting the Spring Studios LinkedIn strategy as part of the overarching social strategy reset
- Always-on and campaign awareness across the channels for Tribeca Film Festival and other premium fashion and beauty brands
- Lead on internal shoot social comms for the channels
Content Stratgeist & CreatorMedia.Monks
- London, United KingdomFreelance
Content Strategist across several BMW UK campaigns, including:
- BMW X BFI & Michaela Coel Filmmaking Challenge
- Recharge in Nature
- Sky Arts & Vogue Partnerships, and Frieze x Nikita Gale & Frieze Music with Self Esteem.
Engagement rates across channels averaged between 5-20%.
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Skills
- Social Media Advertising
- Social Amplification
- Social Analysis
- Content Analysis
- Social Media Management
- Social Content
- Social Content Strategy
- Social Copywriting
- Influencer Engagement
- Influencer Marketing