An accomplished content marketer with over a decade of freelance experience. Specialising in campaigns, social media and content strategy, creative direction, and community engagement initiatives.
Known for crafting impactful copy and concepts, with a strong ability to bridge creative, planning, and influencer teams through data-driven insights. Passionate about delivering compelling, storytelling content that drives results.
www.nataliegrover.co.uk
Projects
- BMW X Vogue Future Creators Competition 2024/2025To push the boundaries of design and sustainability, BMW, in partnership with Vogue, invited emerging fashion and jewellery designers—students and recent graduates—to create a piece inspired by the sleek lines, advanced technology, and luxurious feel of the BMW Vision Neue Klasse vehicles. The competition was designed to explore a new vision of luxury, where innovation and circularity were fundamental rather than secondary considerations. Beyond the recognition, each winner received a £5,000 g
- BMW X PGA 2024 - 20 YEARSThe BMW PGA social campaign took place in September 2024, marking two decades of BMW’s partnership with the DP World Tour. Visitors enjoyed another unforgettable experience, with the latest All-Electric models and high-performance M models on display, including the new BMW i5 Touring and BMW M5 Touring.
- BMW X Goodwood Festival Of Speed 2024BMW again took center stage at the Goodwood Festival of Speed in September 2024, delivering its most memorable showcase yet. Alongside its latest electric innovations and concept cars, BMW unveiled two highly anticipated BMW M world premieres. Staying true to tradition, BMW’s locations were filled with must-see activations. Stable Yard celebrated The Joy of Innovation, while BMW M at Trackside offered guests unforgettable high-performance experiences.
- BMW UK x BFI – Award-Winning Short Filmmaking ChallengeIn partnership with the BFI, BMW UK collaborated with filmmakers on a short filmmaking challenge. This initiative went on to win Gold at The Drum Awards for Content in the Editorial Partnership category (November 2024). With guidance from the hugely talented Michaela Coel and a panel of esteemed judges, including Ncuti Gatwa, Terri White, and Asif Kapadia, shortlisted filmmakers received mentorship throughout the process. The winning film, WE COLLIDE, by Jason Bradbury and Cheri Darbon, premier
- BMW UK: Recharge In Nature (.monks)To meet the challenge of supporting a greener future, BMW and National Parks UK launched The Recharge in Nature Project—a powerful three-year partnership aimed at enhancing the electric car charging network while championing nature restoration, biodiversity, sustainable tourism, and wellbeing across all 15 UK National Parks. The shared goal: to help these extraordinary landscapes thrive for generations to come. In year two of the partnership, I led content strategy and channel planning as the c
- ASOS: Snap Filter TT 2022ASOS introduced Snap Lens filters, allowing shoppers to try on accessories virtually from home. To showcase the feature and drive traffic, we created a series of engaging TikTok videos designed to capture attention and maximise engagement. I led the ideation and social shoot, ensuring a social-first approach in concept, aesthetics, and location. The videos performed exceptionally well, averaging 94K views.
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Work history
Social Media StrategistThe Gate
- London, United KingdomFreelance
Creative Strategist & Consultant for AA’
s 2025 social media campaigns, developing HERO and Hub content strategies to drive engagement, brand impact, and cultural relevance.
Senior Social CreativeImpero
- London, United KingdomFreelance
Developed innovative concepts for organic and paid social content as part
of a 2025 rebrand for MAXUS.
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Skills
- Social Media Advertising
- Social Amplification
- Social Analysis
- Content Analysis
- Social Media Management
- Social Content
- Social Content Strategy
- Social Copywriting
- Influencer Engagement
- Influencer Marketing