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• Key assistant for work phase 4 of an Erasmus Plus project co-financed by the European Commission with 9 partner organizations in 7 countries (graduate school internship) • Developed and adapted the organisational materials for London “train the trainers” session prior to EU pilot program rollout • Researched and compiled audience development techniques, best practices, and case studies globally • Event planning, budgeting and logistics for April weeklong training event
• Department head directing all marketing, public relations, and educational and community outreach • Produced new “Studio 105” series (90-150 capacity) for the 13/14 Season, handling corporate sponsorships, artist contracting and negotiation, ticket scaling, event production, and marketing; first year sales and earnings performed ahead of goals; researched, booked and contracted 14/15 Season • Worked closely with Executive Director to research and strategize main stage Seasons; provided support at national booking conferences; extensive daily relationship building with agents, artists, and their PR/Marketing teams • Directed regionally acclaimed Classroom Connections arts education program; negotiated directly with agents to program and contract artists; oversaw curriculum development; trained and managed teaching artists and a coordinator • Event manager for high-profile productions inc: Kenny Loggins, Willie Nelson, Mandy Patinkin, and a campaign event with Vice President Joe Biden coordinating planning and access with Secret Service / White House • Revamped annual brochure/program process and design, cutting costs by 48% over two years while raising response rates • Managed website overhaul and redesign in line with programmatic objectives and refined brand direction • Responsible for annual and event-based marketing plans and annual budgets for two departments, managing multiple contractors, vendors, and a shared associate • Developed new Bravo! Membership program and corporate sponsorship program with Development department
• Responsible for all copy and content including press releases, email, social media, brochures, and programs • Booked and managed audience engagement activities including lectures, public workshops, and performances • Improved overall brand consistency through meticulous redesign of print and broadcast media, collateral, and social media • Negotiated strategic media partnerships, press relationships and sponsorships to produce new revenue streams and maximize marketing budget • Expanded Classroom Connections by over 250% into a fully-grant supported educational outreach program; created and taught all curriculum for kindergarten through college consistent with California Core educational standards • Planned and executed ad buying across print, broadcast, radio, and online/digital channels
• Researched and booked audience engagement and pre/post-show activities • Developed early Classroom Connections program; classroom teaching; curriculum development; data collection and compilation • Box Office and ticketing support • General administration and office support; event staffing
Experimental Theatre Wing and Shakespeare Certificate at Royal Academy of Dramatic Art, London