Natalie Hall

Events & Content Coordintor

  • LocationLondon, United Kingdom



  • Teaching
  • Events
  • Marketing PR
  • Theatre
  • Branding
  • Festival
  • Live Event
  • Music Event
  • Outdoor Event
  • Marketing Strategy
  • Social Media Marketing
  • Event Planning
  • Excel
  • Photoshop
  • Powerpoint

Work history


Events & Content Coordintor

The Audience Agency

May 2015


Adeste Project Assistant

The Audience Agency

Nov 2014 - Mar 2015
  • • Key assistant for work phase 4 of an Erasmus Plus project co-financed by the European Commission with 9 partner organizations in 7 countries (graduate school internship) • Developed and adapted the organisational materials for London “train the trainers” session prior to EU pilot program rollout • Researched and compiled audience development techniques, best practices, and case studies globally • Event planning, budgeting and logistics for April weeklong training event


Marketing & Outreach Manager

Sunset Cultural Center

May 2012 - Aug 2014
  • • Department head directing all marketing, public relations, and educational and community outreach • Produced new “Studio 105” series (90-150 capacity) for the 13/14 Season, handling corporate sponsorships, artist contracting and negotiation, ticket scaling, event production, and marketing; first year sales and earnings performed ahead of goals; researched, booked and contracted 14/15 Season • Worked closely with Executive Director to research and strategize main stage Seasons; provided support at national booking conferences; extensive daily relationship building with agents, artists, and their PR/Marketing teams • Directed regionally acclaimed Classroom Connections arts education program; negotiated directly with agents to program and contract artists; oversaw curriculum development; trained and managed teaching artists and a coordinator • Event manager for high-profile productions inc: Kenny Loggins, Willie Nelson, Mandy Patinkin, and a campaign event with Vice President Joe Biden coordinating planning and access with Secret Service / White House • Revamped annual brochure/program process and design, cutting costs by 48% over two years while raising response rates • Managed website overhaul and redesign in line with programmatic objectives and refined brand direction • Responsible for annual and event-based marketing plans and annual budgets for two departments, managing multiple contractors, vendors, and a shared associate • Developed new Bravo! Membership program and corporate sponsorship program with Development department


Marketing & Outreach Associate

Sunset Center

Aug 2010 - May 2012
  • • Responsible for all copy and content including press releases, email, social media, brochures, and programs • Booked and managed audience engagement activities including lectures, public workshops, and performances • Improved overall brand consistency through meticulous redesign of print and broadcast media, collateral, and social media • Negotiated strategic media partnerships, press relationships and sponsorships to produce new revenue streams and maximize marketing budget • Expanded Classroom Connections by over 250% into a fully-grant supported educational outreach program; created and taught all curriculum for kindergarten through college consistent with California Core educational standards • Planned and executed ad buying across print, broadcast, radio, and online/digital channels


Community Relations Associate

Sunset Center

Mar 2009 - Aug 2010
  • • Researched and booked audience engagement and pre/post-show activities • Developed early Classroom Connections program; classroom teaching; curriculum development; data collection and compilation • Box Office and ticketing support • General administration and office support; event staffing



MA Arts Administration and Cultural Policy

Goldsmiths College, University of London

Aug 2014 - Aug 2015


    BFA Acting

    New York University

    Aug 2001 - Apr 2005
    • Experimental Theatre Wing and Shakespeare Certificate at Royal Academy of Dramatic Art, London