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• Coppafeel!DIGITAL. SOCIAL. CINEMA. OOH. PRINT. RADIO. EXPERIENTIAL. “CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own health, body and wellbeing.” Kris Hallenga, Founder. CoppaFeel! wanted raise breast cancer awareness amongst young women and encourage them to feel confident to talk about boobs. So we created the #GetItOffYourChest campaign featuring well known faces such as Fearne Cotton, Doc Brown, Rachel Riley, Maya James,
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  Life Saving Lingerie CampaignCoppafeel and BBDO created a 'Life Saving Lingerie' campaign to promote women to do monthly checks on their breasts. I was asked to create a rug to be published on social media that portrayed the concept and tagline JustChecked.
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  CoppaFeel! Get It Off Your ChestAs Bob Hoskins used to say, "It's good to talk" and we think that's especially true if it's talking to your GP about any changes you've noticed to your boobs. These changes shouldn't be anything to be embarrassed by. In fact, taking notice of them could save your life. To make sure young women remember these signs and symptoms, we enlisted the skills of British poet, Rishi Dastidar. Then we asked celebs like Fearne Cotton, Rachel Riley and Fleur De Force to recite the poem and help encourage