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I’m both a thinker and an ideas person where meticulous research is the foundation for any project I do. Much to the annoyance of those closest to me, I analyse everything and connecting the dots is my hobby. It is integral to my process that I see beyond what’s happening right now and right in front of me – I am obsessed with detail, but my main concern is the long term big-picture. I believe that it’s no longer about simply making things beautiful – although I will always strive for beauty. Having said that, I enjoy experimenting with the perception of good taste. I enjoy telling a story as long as it’s authentic. If it’s not authentic, I will make it my job to find the authenticity. When the wind changes I don't always believe it's right to follow. Available for: Creative Strategy, Art Direction, Trend Analysis and Research covering areas across print and digital.
Natalie was the Fashion Art Director for photographer Mario Testino’s Creative Agency, Mario Testino +. In this role she lead the creative development for Mario Testino’s still campaigns and TVCs. This work included international campaigns in the luxury fashion, beauty and tech markets, and Vogue ‘Testino Special Editions’. Natalie’s major areas of responsibility as Fashion Art Director were to provide strategic creative direction in developing concepts, casting direction, extensive archival image research, current trend and future fashion analysis. As well as her work on campaigns, Natalie has worked with several of Mr Testino’s clients in developing their visual brand strategy, identifying and understanding their unique character and personality. Such work has not only been for existing brands, but also a soon-to-be launched cosmetics brand, for who Natalie has had a leading role in creating brand guidelines (photography, logo, typography, colour palette, packaging, tone of voice and store design). Fashion: Etro, Burberry, Carolina Herrera, Furla, Wolford, Ochirly, Massimo Dutti, Stuart Weitzman. Fragrance & Beauty: Carolina Herrera, Shanghai Tang, Kose, Lancome, Schwarzkopf, Albion. Alcohol: Macallan, Diageo. Tech: Huawei Editorial: Vogue Germany, Vogue China, Vogue Japan, Vogue Paris, Vogue Brazil, V Magazine, L'Etoile, Vanity Fair.