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Natalie Loveless

Media Research Executive

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About me

I am an enthusiastic, pragmatic, quick-thinking professional, who thrives in fast-paced environments by learning quickly and working hard. Throughout my working and academic life, I have approached tasks with fervour, and have always aimed to improve my skill set as I learn, to better improve my approach to the role as I go. I achieve my goals with confidence and use my communication and research skills to the advantage of others. Fundamentally, I have a huge appetite to learn, a persistent and resilient attitude to complete my tasks, and a willingness to complete everything to the highest possible standard.

Skills

  • Market Research
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Keynote
  • TGI
  • Clear Decisions
  • Adestra
  • Demographix
  • Digital Marketing

Work history

Currently

Media Research Executive

Conde Nast

Oct 2015
  • London, United Kingdom
  • Full Time
  • Tatler, Vanity Fair and House & Garden – Print & Digital Research The contact point for Tatler & Vanity Fair and House & Garden & The World of Interiors Advertising Teams. • Responsible for managing, analysing and presenting audience research for Tatler, Vanity Fair and House & Garden in both print and digital platforms. • Also one of the points of contact for The World of Interiors and Brides, and I assist the Senior Research Manager with Vogue when required. • Source and analyse suitable statistics and demographics in response to each brief, using TGI, TGI Clickstream, NRS, ABC, Mosaic, ComScore, Shareablee, Google Analytics and in-house category and audience surveys. • Conduct research when data is lacking or out of date. Analyse data and translate into a presentable and understandable format for internal teams and external clients. • Conduct and manage research projects for editorial, commercial or external clients. • Conduct, script and oversee brand product trials, editorial surveys and reader survey projects. • Fact and figure checking in presentations and all internal and external documents and reports. • Post-campaign surveys – monitor responses, conduct analysis and create reports for presentation. • Run regular advertising reports within competitive sets and across entire market using Ad Dynamix and Excel. • Create market overview documents for titles in their competitive set. • Create and design presentations and sell sheets, tailored to each client and brief, using Keynote, InDesign, Photoshop, Acrobat and PowerPoint. Including sourcing and collating relevant imagery, shoots and case studies for each presentation. • Ensure all brand documents have up to date readership, circulation, digital and social figures. • Design and update brand media packs. Responsible for uploading these to the websites. • Manage ad hoc requests from the Regional, Paris and US offices. • Essential to liaise and maintain good relationships with the Advertising Teams; including Publishing Directors, Associate Publishers and Ad Directors. • Manage work and projects for other brands across the Condé Nast portfolio when required. • Work quickly and efficiently for several highly demanding brands – it’s important to never underestimate the ability to prioritise!

Education

2013

BA (Hons) English and Music

Bangor University

Sep 2010 - Jul 2013
  • United Kingdom
  • 2:1 Joint Honours degree in English and Music