I am a creative director, art director and designer, equally experienced on the corporate side of business, agency environments and the freelance game. I have explored and mastered most aspects of communication, advertising, design and media and I am recognized as a multidisciplinary creative who is well established in strategy, concept and execution.
Most recently a creative director for Sky in London, overseeing entertainment and sports campaigns in the DACH regions, I have previously worked in similar, global capacities for Swarovski and Audemars Piguet and was creative director for – amongst others – Reebok, Etsy, Uniqlo, Coty, BMW and Volkswagen on the agency side of business and as a freelancer.
Passionate about craft, design and visuality and deeply invested in arts, entertainment, fashion and pop culture. Active jury member of the Art Directors Club in Germany.
Projects
- Etsy - Christmas CampaignRole: Creative direction, concept and visual language for agency GLÜCK in Berlin, 2021 Festive TV and Social Media campaign for Etsy. Developed and executed exclusively for German audiences and focussing on meaningful gifting trough product customization and craftsmanship, using the tagline „Geschenke, die die Welt bedeuten“ (gifts that mean the world). Directed by Spencer Creigh Photographed by Thimios Bakatakis Produced by BWGTBLD
- Swarovski - Crystal PalaceBrand Design and Visual Language: Crystal Palace is the Swarovski flagship brand in high end lighting and architecture. It regularly collaborates with renown designers for special editions, themed collections and bespoke one-of pieces of art. CCS created and executed a brand identity and design relaunch along with a new visual language for Crystal Palace. Role: Global, creative lead of CCS (Corporate Creative Services), Swarovski’s in-house design and communications network, 2017 - 2019.
- Audemars Piguet - AR#1Acoustic Research Episode One. Film and installation for the press release event at the 2015 Salon International de la Haute Horlogerie in Geneva. For the all new AP Royal Oak Acoustic Research #1, a AP prototype that explores the technological possibilities of acoustic intensity, clarity and sustained tone and volume in a wristwatch. Role: Idea, concept and creative direction for MullenLowe in London, 2014.
- Audemars Piguet - Royal OakOffshore Selfwinding Tourbillon Chronograph: PR, social media and showroom film for the launch of the AP Royal Oak Offshore Selfwinding Tourbillon Chronograph at the Salon International de la Haute Horlogerie in Geneva. Role: Creative direction, supervision and sound design for MullenLowe in London, 2014.
- Audemars Piguet - The MillenaryAPs 2015 launch of the new Woman's Millenary Collection, focusing on the expression of powerful, grown-up femininity and the complications of the Millenary. Featuring Anouck Lepère, filmed by Baillie Walsh and shot by David Bailey. Product beauties by Richard Foster. Role: Campaign design, creative direction and executional support to Paul Jarvis (ECD) for MullenLowe Group in London, 2014.
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Work history
B
B
Creative DirectorBuzzbrothers
Geneva, SwitzerlandFreelance
Creative DirectorSky
- London, United KingdomFull Time
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Skills
- Advertising
- Creative Consulting
- Entertainment Media
- Brand Communication
- Design
- Creative Stragegy
- Stakeholder Management
- Cross-functional
- Creative Leadership
- Fashion Communication