Natalie Sofinskyj
Available

Natalie Sofinskyj

Creative Director | DesignerBerlin, Germany
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Natalie Sofinskyj
Available

Natalie Sofinskyj

Creative Director | DesignerBerlin, Germany
About me
As a creative director, hybrid designer and executive I am equally experienced in the corporate side of business, agency environments and the freelance game. I have explored and mastered most aspects of communication and design and I am now recognized as a multidisciplinary creative who is equally established in strategy, concept and execution of brand communication. I was lucky enough to collaborate, inspire and be inspired by some of the most talented creatives in their respective fields. My professional network reaches far, beyond disciplines, cultures and borders and so do I.
Projects
  • Swarovski - Corporate Creative Services
    Swarovski - Corporate Creative ServicesRole: Global, creative lead of CCS (Corporate Creative Services), Swarovski’s in-house design and communications network, 2017 - 2019.
  • Swarovski - Crystal Palace
    Swarovski - Crystal PalaceBrand Design and Visual Language: Crystal Palace is the Swarovski flagship brand in high end lighting and architecture. It regularly collaborates with renown designers for special editions, themed collections and bespoke one-of pieces of art. CCS created and executed a brand identity and design relaunch along with a new visual language for Crystal Palace. Role: Global, creative lead of CCS (Corporate Creative Services), Swarovski’s in-house design and communications network, 2017 - 2019.​​​​​​​
  • Audemars Piguet - AR#1
    Audemars Piguet - AR#1Acoustic Research Episode One. Film and installation for the press release event at the 2015 Salon International de la Haute Horlogerie in Geneva. For the all new AP Royal Oak Acoustic Research #1, a AP prototype that explores the technological possibilities of acoustic intensity, clarity and sustained tone and volume in a wristwatch. Role: Idea, concept and creative direction for MullenLowe in London, 2014​​​​​​​.
  • Audemars Piguet - Royal Oak
    Audemars Piguet - Royal OakOffshore Selfwinding Tourbillon Chronograph: PR, social media and showroom film for the launch of the AP Royal Oak Offshore Selfwinding Tourbillon Chronograph at the Salon International de la Haute Horlogerie in Geneva. Role: Creative direction, supervision and sound design for MullenLowe in London, 2014.
  • Audemars Piguet - The Millenary
    Audemars Piguet - The MillenaryAPs 2015 launch of the new Woman's Millenary Collection, focusing on the expression of powerful, grown-up femininity and the complications of the Millenary. Featuring Anouck Lepère, filmed by Baillie Walsh and shot by David Bailey. Product beauties by Richard Foster. Role: Campaign design, creative direction and executional support to Paul Jarvis (ECD) for MullenLowe Group in London, 2014.
  • Audemars Piguet  - Brand Campaign
    Audemars Piguet - Brand CampaignThe campaign design is based on the photographic work of UK artist Dan Holdsworth. The stunning images of the Vallée de Joux around Le Brassus in Switzerland are visual and strategic centerpiece of APs combined, brand- and product-campaign. Role: Creative direction and campaign design and execution for MullenLowe in London, 2014.
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Projects credited in
  • Mary Katrantzou Social Media
    Mary Katrantzou Social MediaSocial media asset creation for Mary Katrantzou Autumn/Winter 2018. Works include: copywriting and moving image creation for Mary Katrantzou x Atelier Swarovski, backstage photography, social media planning and PR duties.
Work history
    s
    s
    Creative Director | Designersofinskyj.com
    Berlin, GermanyFreelance
    Available Worldwide
    S
    S
    OffSabbatical
     - EuropeFull Time
    Berlin | London
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Skills
  • Brand Design
  • Print Design
  • Advertising
  • Strategic Communications
  • Employer Branding
  • Creative Consulting
  • Creative Arts
  • Communication Design
  • Concept Creation
  • Communication Planning