Highly attentive, concept driven designer, who excels in a fast-paced environment. Over nine years experience encompassing freelance, in-house, agency and client side roles within a diverse range of industries including lifestyle, leisure, luxury, travel, hair and beauty, non-profit, events, publishing and the arts.Locked Pro Plan feature
Campaign creation and event collateral for 'Couchella'; illustration, microsite, printed assets and in-store POS. Produce digital banners for Habitat Day.
Clients - Huawei, Mitchells and Butlers, Simplyhealth, Honeywell
Assisting with the rebrand - producing brochures, reports, ads, invites, emailers, event collateral, infographics, product photography and retouching.
Covering brand digital design, working across print when required. • Creation of trade January campaign, 'Break It Or Make It In Style'. Assets included 'selfie' direct mailer, cover wrap, digital banners, trade ads and internal comms. • Development of the Virgin Atlantic events app. • Produce animated digital assets for the inaugural London to Seattle flight. • Conceptualise, storyboard and project manage the 2016 Christmas e-card, put out to tender and produced by Microsoft.
Working across the Crystal Ski and Thomson Lakes and Mountains brands, produce printed marketing collateral, digital assets, promotional products and large format visuals for campaigns and nationwide events and exhibitions. Refresh of the Crystal Ski identity. • Collaboratively create all campaigns in-house; from ascertaining campaign focus and key messaging, through to completed multi-platform visuals. • Design lead for Thomson Lakes and Mountains consumer insight research sessions; gained in-depth knowledge of prospects and customer behaviours. Key findings shaped current summer campaign and future brand strategy. • Sole designer for the brand refresh of the Winter 16/17 Crystal Ski Guide to the Mountain brochure. Look and feel to be used across campaigns over the next two years. • Concept and creation of the Winter 16/17 Crystal Ski dynamic online banners using Flashtalking. • Production of homepage takeovers, exhibition screens, animated icons and social media assets.
Responsible for the wireframing and new design of Channel 4's A Place In The Sun website.
Pre-production, conception, project management, sourcing, creation of hand drawn and vinyl signage, design, on-site build and takedown of the festivals late night DownTown area, DSTRKT 5.
Pre-production, graphic design, project management, hand drawn lettering, vinyl lightboxes and signage, installation, upholstery and general decor during the on-site build at Glastonbury festivals late night South East corner. • Brand design for ShangrilART, an online art site representing artists. • Featured artist 2016. Works also featured at the V&A Glastonbury exhibition Shangri-La takeover. • Branding and signage for SHITV, Shangri-Starz and The Sisterhood, Glastonbury's first women's only venue. • Design work for the Shangri Liar, the areas first newspaper with all proceeds going to the Refugee Community Kitchen in Calais and Dunkirk. • Creation of billboards and line up posters. • Screen printing personal work and other artists posters for flyposting around the site.
Brand guardian for Virgin Holidays, Cruises, Worldwide Journeys and specialist businesses: Hip Hotels, Travel City Direct and Bales Worldwide. Responsible for total experience creation; all touch points of the customer journey, brand engagement campaigns, airport desks, concierge and v-room departure lounges. Key Accountabilities • Manage and prioritise high workloads, ensuring deadlines were met across all six brands. • Develop the visual language of the brand; conceptualise and implement design aspects that enhance positioning, awareness, engagement and influence consumer behaviour. • Brand Design Advisor to entrepreneurs and start-up businesses at The Branson Centre in South Africa and Jamaica. • Deliver a consistent customer-first journey from booking through to post-departure. Transform the customer experience with the introduction of a paperless journey. • Design and manage national press, online, direct mail and out of home requirements to support tri-annual integrated marketing campaigns. • Lead the development of assets that transform the visual landscape of the v-rooms and overseas concierge lounges. • Produce bespoke static and animated content for digital projects. • Provide direction across the group on all aspects of brand output. • Increase brand awareness through internal communications. Awards • Bronze award - improving customer satisfaction scores within the v-room airport lounges. • Bronze award - leading the delivery of 2015 peak campaign; effective management meant it was in the strongest position versus preceding years.
Develop the brand identity for eleven salons and a training centre both on and offline, whilst keeping the brand image fresh, current and at the forefront of the industry. Production of digital assets for the online side of the business - one of Europe’s largest luxury hair and beauty e-commerce retailers. Key accountabilities - • Manage multiple projects across online and print simultaneously, working on several briefs at any one time. Ensure all deadlines across both departments were met. • Solely responsible for all visual aspects of the in-salon environment; POS, window graphics, signage, posters, magazines and promotions. • Ensure all related brand guidelines are met and represented accordingly across lookfantastic, microsites and product brands. • Design and updation of the salon website and maintenance of social media sites. • Creation of digital banners, online competitions, seasonal and on-trend site features. • All aspects of the e-newsletter process from design through to coding, testing and deployment. • Production of affiliate graphics and assigning within the content management system. • Deal directly with printers to ensure all branding materials are consistent and maintain quality control. Affiliates - Elizabeth Arden, L’Oréal, Wella, GHD, Nicky Clarke, Garnier, BaByliss Pro, Paul Smith, Braun, Benefit, OPI, Decléor, Dermalogica, Clinique, Elemis, GHD, Lancome, Kerastase, Dior.