Natasha Daniels

Natasha Daniels

Digital Consultant & StrategistLondon, United Kingdom
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Poppy Jamieson
Natasha Daniels

Natasha Daniels

Digital Consultant & StrategistLondon, United Kingdom
About me
I’m an experienced digital strategist, writer and luxury consultant. I have worked for multiple luxury brands and publications both in agency and in-house, with clients including Burberry, Gucci, Glossier, Liberty, Selfridges, Dolce & Gabbana, RIXO, Adidas, Clarins, Sky, Samsung, Achica and Topshop. In 2019, I founded all-female creative digital consultancy group Can-Can. We have worked with brands such as Armani, Fenwick, Swatch, AllBright, AlexaChung, Barbour and Omega, consulting on brand positioning in the UK, influencer strategies, social content and long-form storytelling. Previously, I launched my own successful sustainable design platform, Our Daily Thread, for which I won multiple awards both in the UK and internationally. I also completed my startup MBA with the UK’s most prestigious accelerator scheme, Ignite, and was selected as one of Google’s ‘Women to Watch’ in 2018. I’m also a keen creative writer, and have written for dozens of publications including Vogue, The Times and The Paris Review, as well as consulting on series two of Fleabag with Phoebe Waller-Bridge, and appearing on multiple panels, radio shows & TV programmes for the likes of BBC, ITV, Channel 4, Google, WeWork and Soho House Group. My debut book launches in 2020 with Penguin Fig Tree. You can see some examples of my work in my portfolio here - The password is 'aloha'.
  • Arcade Fire for iTunes
    Arcade Fire for iTunesCovered Arcade Fire's intimate Roundhouse show for various news outlets.
  • Access All ASOS
    Access All ASOSCreating features for Access All ASOS throughout the year and to coincide with new releases and offering launches such as #AsSeenOnMe.
  • LFW Round Up for Well + Native
    LFW Round Up for Well + NativeWrapping up LFW's whirlwind season for Well + Native
  • Next Blogger Network Workshop
    Next Blogger Network WorkshopTo celebrate the success of the Next Blogger Network, we decided to hold an NBN Workshop featuring some of Britain’s top bloggers and introducing them to members of our network to pass on their top tips for becoming a super-blogger. Held at the Hoxton Hotel, 200 of our NBN members headed to London to learn everything from the art of blog photography, to how to create great video content, right the way through to editing videos and how to get brand endorsement. It was an incredible day, received a huge amount of coverage and is definitely something I’m really proud of.
  • LCM AW16
    LCM AW16Covered LCM AW16 for various publications, including live social media posting and longer form pieces.
  • John Lewis x Jim Chapman
    John Lewis x Jim ChapmanShow Media created the John Lewis x Jim Chapman collaboration collateral, including films, photography and shoot co-ordination, including styling and strategy.
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Work history
    ConsultantSelf Employed
    London, United KingdomFreelance
    Working with brands such as Fenwick, Topshop, Liberty, ASOS and Champion on creating digital strategies that keep brands competitive, compassionate and interesting in 2019.
    London, United KingdomFull Time
    With 15m page views, 12.5m sessions and 11.5m uniques a month, FB is one of the world's biggest style websites. I am primarily responsible for editorial content around menswear and reporting on fashion news, as well as advertorial and sponsored content in partnership with some of the world's biggest fashion brands.
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  • Fashion
  • Writing
  • Presenting
  • Stylist
  • Social Media
  • Copywriter
  • Copywriter Online
  • Content and Media Writing
  • Writing Communication
  • Social Content Strategy
  • Social Digital Marketing
    English Language PsycholinguisticsUniversity of Sheffield
     - Sheffield, United Kingdom
    English, History of Sociology, Critical ThinkingStoke-on-Trent Sixth Form College
     - Stoke-on-Trent, United Kingdom