I’m an experienced digital strategist, writer and luxury consultant.
I have worked for multiple luxury brands and publications both in agency and in-house, with clients including Burberry, Gucci, Glossier, Liberty, Selfridges, Dolce & Gabbana, RIXO, Adidas, Clarins, Sky, Samsung, Achica and Topshop.
In 2019, I founded all-female creative digital consultancy group Can-Can. We have worked with brands such as Armani, Fenwick, Swatch, AllBright, AlexaChung, Barbour and Omega, consulting on brand positioning in the UK, influencer strategies, social content and long-form storytelling.
Previously, I launched my own successful sustainable design platform, Our Daily Thread, for which I won multiple awards both in the UK and internationally. I also completed my startup MBA with the UK’s most prestigious accelerator scheme, Ignite, and was selected as one of Google’s ‘Women to Watch’ in 2018.
I’m also a keen creative writer, and have written for dozens of publications including Vogue, The Times and The Paris Review, as well as consulting on series two of Fleabag with Phoebe Waller-Bridge, and appearing on multiple panels, radio shows & TV programmes for the likes of BBC, ITV, Channel 4, Google, WeWork and Soho House Group. My debut book launches in 2020 with Penguin Fig Tree.
You can see some examples of my work in my portfolio here - https://www.natashadaniels.co.uk/. The password is 'aloha'.
Projects
- Next Blogger Network WorkshopTo celebrate the success of the Next Blogger Network, we decided to hold an NBN Workshop featuring some of Britain’s top bloggers and introducing them to members of our network to pass on their top tips for becoming a super-blogger. Held at the Hoxton Hotel, 200 of our NBN members headed to London to learn everything from the art of blog photography, to how to create great video content, right the way through to editing videos and how to get brand endorsement. It was an incredible day, received a huge amount of coverage and is definitely something I’m really proud of.
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Work history
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ConsultantSelf Employed
London, United KingdomFreelance
Working with brands such as Fenwick, Topshop, Liberty, ASOS and Champion on creating digital strategies that keep brands competitive, compassionate and interesting in 2019.
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EditorFashionbeans.com
London, United KingdomFull Time
With 15m page views, 12.5m sessions and 11.5m uniques a month, FB is one of the world's biggest style websites. I am primarily responsible for editorial content around menswear and reporting on fashion news, as well as advertorial and sponsored content in partnership with some of the world's biggest fashion brands.
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Skills
- Fashion
- Writing
- Presenting
- Stylist
- Social Media
- Copywriter
- Copywriter Online
- Content and Media Writing
- Writing Communication
- Social Content Strategy
- Social Digital Marketing