Natasha Daniels

Associate Fashion Editor

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Content Coordinator - Copywriter


About me

I have five years experience within fashion editorial with a focus on digital and social-savvy content. I'm currently the associate editor at international menswear website FashionBeans, which receives 15m monthly page views, as well as founder of women's lifestyle site Our Daily Thread. I graduated from Sheffield University with a BA in English & Psycholinguistics in 2012. And I am sometimes on the telly talking about clothes.

Locked Pro Plan feature


  • Fashion
  • Writing
  • Presenting
  • Stylist
  • Social Media
  • Copywriter
  • Copywriter Online
  • Content and Media Writing
  • Writing Communication
  • Social Content Strategy
  • Social Digital Marketing

Companies I’ve worked with

View all
  • Purple PR

    Purple PR

    • Marketing & PR
  • Next


    • Fashion

Work history




Jan 2017
  • London, United Kingdom
  • Full Time
  • With 15m page views, 12.5m sessions and 11.5m uniques a month, FB is one of the world's biggest style websites. I am primarily responsible for editorial content around menswear and reporting on fashion news, as well as advertorial and sponsored content in partnership with some of the world's biggest fashion brands.


Digital Content Editor

Show Media

May 2014 - Jan 2017
  • Full Time
  • Responsible for digital content for various international fashion houses and clients. Responsibilities include features writing, blogging, social media and video content focussing on style news, new season collection, event coverage and trends, as well as project management of digital campaigns and always-on content.


Editorial Intern

Simon Schuster

Aug 2012 - Oct 2012
  • Internship
  • Working in the press department, helping to launch new releases on the digital side and organising in-store events for high profile releases.


Editorial Intern

Purple PR

May 2012 - Aug 2012
  • Internship
  • Responsible for social media for the team as well as attending gigs of potential new signings and collating press coverage of existing acts such as Beyonce, Adele, Lana Del Rey, Bjork and Jessie J.


Digital Content Executive

DF London Engine

May 2012 - May 2014
  • Full Time
  • Responsible for digital content for various international brands including Next, Sky, Tesco Mobile. I was part of the Dadi Award Grand Prix winning team on the Tesco Mobile #nojoke campaign, as well as working with 6000 bloggers on the Next Blogger Network and curating and project managing social media campaigns. Responsibilities include features writing, blogging and social media campaign ideation and execution.


Editorial Assistant

Sophy Robson

Mar 2011 - Sep 2011
  • Internship
  • Whilst on my summer break from university, I helped launch Sophy Robson's 'Nailporn' brand, working primarily with Vogue and Chanel on their Fashion's Night Out event.


Personal Shopper & Stylist


May 2007 - Aug 2011
  • Full Time



English Language Psycholinguistics

University of Sheffield

Sep 2009 - May 2012


English, History of Sociology, Critical Thinking

Stoke on Trent College

Sep 2007 - May 2009



DADI Award


  • DADI Award for Tesco Mobile