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A driven ambidextrous marketer with over 10 years’ experience in the media industry. Proven track record of success in developing brands’ event strategy, digital & social campaigns, account management for commercial clients as well as charity and record label partnerships. I’m a music lover and have a keen interest in all things entertainment.
• Management of Despicable Me 3 experiential tour which grossed over £11m on opening weekend • Digital and social delivery for Despicable Me 3 CRM campaign generating 10k subs in 9 weeks. • Facebook live with Despicable Me 3 characters and Heart radio • Successful launch and delivery of trade asset personalisation tool for The Mummy across UK cinemas • Promotional campaign negotiations securing a value of £166k worth of business for £126k with commercial radio • Management of Arsenal partnership
To provide digital, social and event marketing solutions for ITN Productions across TV Production, Advertising Broadcast, Digital Content Services, Sport Production & ITN Source. The challenges of juggling diverse departments include responsibility of: • Website management & delivery with senior stakeholders • Creating digital & social strategy for each division • Delivery of UK & European events • Brand redesign • Project management of branding collateral • Creative consultant
Key responsibilities To grow national reach for KISS FM UK through leading events strategy, digital and social campaigns, commercial partnerships, charity & ticketing partnerships: • Create digital & social strategy for KISS branded campaigns • Manage live event strategy developing awareness and new revenue • Account management of commercial clients & festival partnerships; on-air, digital, social and events • Performer contract negotiation & booker • Creative director on talent photoshoot • Brief and manage creative campaigns with agencies & designers • Brand management with ticket partners & promoters • Client management of KISS & KISSTORY compilation albums with Sony Music Entertainment • PR strategist with agency & in house team • Management of the Princes Trust Charity KISS partnership Key achievements KISS FM UK reaching 5.4m listeners in the UK as well as 2 million listeners in London per week. KISSTORY reaching 1.3 million listeners & KISS FRESH reaching over 500k listeners • Creation of KISS FM UK Facebook and Twitter to 680k likes (FB) & 540k followers (twitter) • Developed PR strategy achieving £15.3m PR value in 2015 • Launch and development of KISSTORY event strategy in London, Bristol & Cardiff, Ibiza, Dubai generating new revenue • Achieved sell-out KISS Haunted House party at Wembley arena through digital & VOD advertising • Successful delivery of client campaigns including KISS Chosen One events, KISS Academy & Westfield Music Cube • Launch and delivery of KISS Haunted House Party marketing campaign at Wembley Arena • Creation and delivery of three top 10 compilation albums with Sony Entertainment • Radio Academy Sliver Award - Radio Brand of the Year 2014