Natasha Kyprianou

Project, Marketing and Events Manager

  • LocationLondon, United Kingdom


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About me


Over the past six years I have worked in a number of different industries from large charities such as Oxfam to high end fashion brands. I am adaptable, hard working and have numerous skills I can bring to any organisation from events, project, marketing managements to business development and sales. I am extremely organised, capable of setting budgets, I have management experience and most of all I am creative in everything I do. In terms of achievements I have project and account managed a number of coporate partnerships from Boots to The Royal Bank of Scotland, I have event managed large-scaled fundraisers, increased brand awareness for luxury fashion and beauty brand by 20% through a number of strategies.



  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Office
  • Word

Work history


Project, Marketing and Business Developer

Cobella Spa

Aug 2015
  • - Responsible for implementing new strategies for two high-end luxury salon spas that housed over 60 members of staff over two sites (Selfridges concession and Kensington High Street) Increased sales targets over both sites by 10% through PR, Social media, marketing and event campaigns Co-ordinated numerous events throughout the two years to increase market share within the industry from Press events, bloggers and celebrities - Developed an exclusive, unique consumer in salon experience whereby bespoke hair treatments will be produced for both salon use and retail purporses– an individual service consumers love. -Increased the company’s market share through managing relationships with other leading beauty brands and account managed industry suppliers such as L’Oreal which lead to advertising and promotional opportunities and income - Successful increased client retention rates by 9% through improving client care journey and maximising database usage - Project Managed Cobella ceasing trade in Selfridges May 2015, through our comms strategy we retained and transferred 20% of clients to Kensington Flagship branch - Increased Kensington Spa turnover by 90% through overseeing the refurbishment project and securing external practitioners to rent five rooms from the company.


Fundraising & Corporate Partnership Manager Maternity Cover


Nov 2012 - Dec 2013
  • Main responsibilities: • Recruiting and managing a team of fundraisers to ensure the organisation’s regional strategy and target income of £70,000 (13/14) is achieved • Leading on the development and delivery of the community fundraising strategy in the South West • Growing existing fundraising groups and increasing the number of new fundraising groups in the region • Retaining and recruiting volunteers across the region through a number of media channels • Being responsible for establishing a new network of groups and individual volunteers that fundraise for the charity. This involves working with corporates, existing organisations, groups and societies to garner their support for Oxfam • Delivering and managing national fundraising projects in the region and supporting cross-divisional campaigns • Encouraging growth and income through various other established income streams • Working alongside Oxfam’s shops to support any local fundraising by volunteers • Meeting financial targets and managing an expenditure budget • Working with Oxfam’s wider events and community fundraising team to develop and refine propositions, systems and marketing events through marketing proposals • Representing the charity at events and in the media, including being a spokesperson on live radio • Evaluating community fundraising activity and providing regular reports to Head of Fundraising • Developing and initiating new business relationships and increasing the number of corporate partnerships. This includes working closely with RBS in Bristol and Unilever Gloucester on their community outreach programmes Achievements: • Exceeded fundraising target by 20% in terms of income and sign-ups for Oxjam community campaign within the South West and Wales which generated over £20,000 • Developed and grew RAG, membership groups and individual income streams within the region by 5% through refining the supporter care journey. • Launched four successful fundraising groups across the South West which will collectively generate more than £10,000 per annum •Throughout my year at Oxfam 2013 I secured two corporate partnerships worth over £70,000 (Ecotrcity and The Royal Bank of Scotland)


Fundraising Officer

The Eve Appeal

Aug 2009 - Jul 2012
  • The Eve Appeal, Gynaecological Cancer Research Fund London (September 2009 – June 2012): Community and Voluntary Fundraising Officer Main responsibilities: • Managing the day-to-day community fundraising function to meet financial targets, secure income and ensure that all supporters are provided with the highest standard of care. • Coordinating and overseeing a UK recruitment drive to source and grow both local fundraisers and volunteers. • Responsible for the delivery of the • Developing and implementing the community fundraising strategy, working with other teams to ensure the successful implementation of the strategy and meet the charity’s objectives. • Stewarding high valued individuals and groups through developing a supporter are journey • Writing trust and grant proposals, working closely with the medical research team • Recruiting and managing in-house volunteers. • Networking with community and corporate supporters. • Evaluating Community Fundraising and Voluntary activity using Raiser’s Edge and presenting these reports to Head of Fundraising and CEO. • Managing the creative development of the copy and re-design of fundraising promotional collateral • Segmenting the supporter database to streamline community offerings to different supporters through Raiser’s Edge. • Managing partnerships with a number of community groups and small companies including the Lionesses, Fraud Women’s Network and Tea Palace of Covent Garden. • Overseeing the digital fundraising strategy; updating web content, writing and designing e-bulletins and managing social media channels. Achievements: • My fundraising team and I initiated the ‘Red Lippy Project’ for The Eve Appeal of which a number of cervical cancer charities have developed into a national awareness campaign to successfully increase smear tests attendance.. • Created, rebranded and wrote the content for Make Time for Tea to appeal to a wider audience promoted the campaign with a digital focus which increased income by 20% • Project-managed the charity’s largest annual fundraising campaign, ‘Make Time for Tea’, in 2012, which generated more than £95,000 with more than 5,000 women holding tea parties across the UK. • Introduced, developed and managed a volunteer programme – ‘Eve Champions’ – a UK wide initiative which aimed to increase UK outreach and income through a number of multi-media channels • Implemented the Christmas in memory /in celebration appeal ‘A Light for Eve’ which raised over £10,000 – double the forecasted income • Oversaw the Sports and Challenges drive and doubled the number of participants in major events such as the London Marathon and significantly increased income from a number of challenge events by 50%. • Assisted with the launch of the new website working to overcome moving deadlines and manage stakeholder expectations. • Involved in the organisation of supporter engagements events such as the Summer Celebration at the House of Lords for over 200 people • Worked on new business development and played a key role in winning a Deutsche Bank Charity of the Year partnership worth £650,000 through building and managing existing client relationships as well as canvassing



Business and Marketing

University of the West of England, Bristol

Aug 2006 - May 2009
  • Achieved at BA HONS 2:1


A Levels

Alleyn’s School

Aug 1998 - Aug 2005