Started my career as a music and showbiz journalist, writing for the likes of Clash Magazine and Reveal (Hearst). I am now harnessing my skills in writing and understanding audiences as part of my role at Bauer Media UK, where I am a Creative Strategy Director.
Working with powerhouse brands such as KISS FM UK, Grazia, heat magazine, Absolute Radio and more at Bauer Media is hugely insightful and exciting, and I love thinking of new, innovative ways to bring clients on board to partner with these much-loved magazines and radio stations.
In the last year, I have booked strategies with John Lewis, UKTV, ActionAid and more.
Follow me on twitter (I live over there!): @natashananner
Projects
- Wellness Branded Content with Grazia x John LewisWe created some fantastic Grazia branded content articles for our partnership with John Lewis. The team put together some really cool interactive elements in the articles, to really bring this partnership to life and position John Lewis as a more exciting and engaging brand for younger women. The aim of this campaign was to highlight John Lewis' product offerings in sportswear and wellness, making it a destination for women who want more from their workout gear and their supplements. John Lewi
- Grazia x ActionAid Stand With WomenOUR OBJECTIVE: To build an audience-facing brand awareness campaign to showcase who Action Aid are and highlight their international work with empowered women who support and protect women’s livelihoods, rights and freedoms locally, especially with the challenges the Covid-19 pandemic has created. OUR STRATEGY: Engage a passionate audience of Grazia women to show their support for ActionAid’s ‘Stand With Women’ message and make ActionAid feel positive in their first media partnership of this ki
Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
Skills
- Strategic Communications
- Strategy Consulting
- Creative Advertising
- Creative Stragegy
- Brand Creative Strategy
- Creative Strategies
- Social Media Advertising
- Social Media Management
- Music Journalism