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I am a challenge-seeking professional who is fast thinking, strategic in identifying opportunities and solutions, capable in directing and monitoring multi-faceted and high profile campaigns whilst supporting my team and business internal stakeholders. Having worked in media with various roles over the past 20 years, I know my diverse skills and qualifications will make me an asset to any team in almost any industry. I have an innate creativity backed by inherently successful organisational and administrative skills which I combine to execute highly integrated and complex media initiatives on time, within budget and in accordance with strict client guidelines, I additionally excel in managing deadlines, scoping out new projects, creating timelines and managing internal stakeholder teams to ensure projects are on track for delivery. Risk assessment and management; managing client (internal & external) expectations; the successful delivery of campaigns (against KPI’s); problem solving; actioning optimisations where necessary; detailed campaign analysis and reporting are all in a days work for me. Over the past 4 years I have been working directly with both clients and agencies to ensure the smooth delivery of their campaigns within both digital media and print across various platforms. Prior to this I ran client campaigns nationally for the Southern Cross Austereo Radio Network. My role within News Corp’s NewsLifeMedia has seen me managing up to 47 different campaigns all with professionalism and a sense of calmness. Through my campaign management the company has maintained some key clients to the business and this in turn has led to winning “Best on Ground” (an internal acknowledgement for my work, professionalism and teamwork throughout 2014/15). I welcome the opportunity to contribute to any company's continued growth and to help them achieve more for for their business.
Implementing cross social media & digital campaigns ranging from $10K to $550K, driving innovative advertising solutions by working cross-functionally with Product Development, Marketing, Social, Editorial and Technology Development teams. Working closely with external partners and assisting in educating the third party businesses in current emerging trends within social and consumer connection campaigns ensuring NewsLifeMedia remains at the forefront of innovation on the local media landscape. Working on both magazine & associated sites: vogue.com.au, gq.com.au, vogueliving.com.au, taste.com.au, kidspot.com.au, insideout.com.au,
Executed high-impact digital campaigns ranging from $20K to $550K, including for on-air advertising, carefully noting any specialised needs or requests to accurately calculate project costs and deadlines for client approval. Advanced campaign toward completion, securing artwork such as logos, content, colours, and other project design elements for submission to the digital interactive team to originate a micro site. Produced Creative Design Briefings, following up with the Interactive Design team to verify fulfilment of all interim deadlines for client authorisation of key project components. Completed quality control checks for grammatical, spelling, and brand guideline compliance as well as alignment with the Creative Design Briefing. Furthered campaign development by submitting the brief to the Interactive Development team to construct the resulting site, advising them of any subsequent modifications. Confirmed site testing of all tags, games, STAF, data capture, and other such elements before final submission to and approval by the client.
Orchestrated the distribution of 30 prizes per day for a popular radio show on the TODAY NETWORK, the #1 hit music platform within its capital cities. Led daily meetings to map out each night’s show, including tests, celebrity appearances, skits, and stunts (and the requisite legal approvals).
Only two awards presented each quarter across NLM nationally. Award is won via nominations from colleagues. Example nominations: When I was first interviewing for a role at NewLifeMedia, my soon to be manager Karen Clements used Tash as a hook; 'We have the best Senior Implementation Manager in the business', "clients re-book if they know Tash will be managing their campaign". It sounded too good to be true. Low and behold, Tash is a whirlwind of technical accuracy and reliability that I've not seen in anyone else. She is a force to be reckoned with, and is a big part of why I have next to no risk attrition in my pipeline - If Tash managed it, its returning YOY. Tash is so dedicated to happy clients and successful campaigns that she is seated and working by 7.30am and rarely on her way home before 8pm at night, every single day. In 5 long years at Bauer, I never come across anyone, in any area of the business, that had the skills, passion, dedication and gumption to execute their role and well as Tash does.
Kidspot allowed each employee to award 2 Peer Bounus Awards per year. You have to use them wisely as you only get to award 2. I would like to award a peer bonus. No, make that a Victoria Cross medal. Talk about remaining calm under fire and putting herself on the line in the name of duty! She has copped a barrage from every angle from one of the most fearsome enemies ever encountered (yes I know we love our clients, this is just an analogy). What this girl has done on a daily basis for over 2 months astounds me and I take my helmet off to her and her ability to keep focused and keep going when confronted by constant roadblocks. Not much more to say
Kidspot allowed each employee to award 2 Peer Bounus Awards per year. You have to use them wisely as you only get to award 2. Reason for awarding the bonus: Tashka has hit the ground running since she started at Kidspot just a couple of weeks ago. She