About me
An experienced marketing professional with a successful 12-year track record of delivering results both agency and client side, I now specialise in digital strategy. I have managed a wide variety of B2B and B2C campaigns including email marketing and web content management and development.
Where possible, I focus on working for businesses that are creative or based in my local community. This is inspired and informed by my experience of launching, programming and operating a large cultural venue in East London. Understanding the many different local audiences and tailoring a number of digital strategies to engage them was central to the success of the project.
I have recently built on my experience by completing a 6-month Social Media Manager training course with Digital Mums. I now have a portfolio of clients for whom I manage content strategies for.
Focused and a self-starter, I am used to managing projects and clients autonomously. I am excellent at problem solving and optimising project delivery. I pride myself on being an excellent communicator with the ability to remain calm under pressure.
Work history
Director of Everything
London, United KingdomFreelance
I have developed a portfolio of clients for whom I devise, deliver and maintain digital campaigns. The businesses range from an event management & operation company; creative & supportive co-working space; and a residential & commercial property estate.
Services include:
● Understand the needs of clients and determine which platforms will best meet company objectives & reach their target audience.
● Develop strategies for specific client platforms (Facebook, Twitter, Instagram and Linkedin).
● Establish clear, measurable metrics for statistical client reporting.
● Set up the platforms for new clients with no digital presence.
● Identify key influencers to engage with.
● Optimise platforms for strategies.
● Evolve content strategies that speak to various audiences.
● Test, measure, reflect, refine on a weekly and monthly basis.
● Report on weekly and monthly analytics.
● Design, implement and maintain digital advertising campaigns.
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Content StrategistThe Proud Archivist
- London, United KingdomFull Time
Having worked on launching, programming and operating a large cultural venue in East London. I was very well positioned to understand the many different local audiences. I then tailored a number of digital strategies to engage them, which was central to the success of the project.
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Education
Interactive and New Media CPD Course
- London, United Kingdom
Digital Mums Ltd is a new solution to digital skills staffing and e-learning.
The Digital Academy: Their innovative training methodology ensures that all students are taught the most up to date social media skills and tools which are then applied to clients projects. Experiential 'Live Learning' is an integral part of the curriculum for Digital Mums students’, which gives vital work experience in real-world environments. To date they have a high satisfaction rate and students are not only job ready when they graduate, but also, many secure employment opportunities before completing the training programme.
BA
- Brighton, United Kingdom
Degree in Fashion, Textiles and Business Studies