About me
I´m a German Graphic Designer, currently living and working in the London Start up scene. Back in Germany I have studied Design & Media Communications with a specialization in Art Direction. I´m passionate about design, creative ideas and the whole concept behind a brand. By achieving my master degree in Visual and Digital Communications in the UK I had the chance to deepen my passion for design and branding.
Projects
- Tim Tam CampaignTim Tam is an Australian chocolate biscuit brand with a big national cult factor. For my diploma I created a fictive national launch campaign to introduce TimTam on the German market. Based on a market, target and competitor analysis I developed a new brand concept.I redesigned the logo to adapt the brand to the German market and as well to differentiate it from the competition by making use of the unique selling proposition: an Australian product with a special way of consumption - The TimTam Slam. A modern, young and Australian way of life had to be presented- relaxed, humorous and a good mood.
- City guideI made this brochure as a university project. I choose to design a tourist city guide for my hometown Mannheim. It informs people about insider tips and helps them to discover the city on an individual and creative way. Provided with a mini pop-up dictionary to understand the city dialect, a map and more proposals to get to know the city from a modern and creative view.
- SYMMETRYImagine we´re in the future and parents would now be able to go online and design their perfect offspring. Characteristics, talents and IQ can be customized due to ones individual wishes. Based on a market and medical background research I created the brand SYMMETRY to make this vision look like it´s already reality. You can find the SYMMETRY website here: www.symmetry-project.com
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Work history
Junior Designer
Graphic Design Intern
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I have been working as a graphic design intern at the advertising agency Schaller&Partner based in the conception and creation department.
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Skills
- Packaging
- Advertising
- Events
- Marketing PR
- Visual Arts
- Branding
- Print Design
- Art Direction
- Brand Design
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
Education
MA Visual and Digital Communications
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Specialisation in Design for Advertising
Design and Media Communications
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Specialisation in Art Direction