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I am a Digital Strategist with a 2:1 in Advertising and Brand Management. I have had five years working in digital marketing, two of those years have been as a Marketing Assistant for a digital agency the rest has been working freelance and within other full service agencies. During my time as a Freelancer I have managed work through concept to delivery, working with Web Developers to create solutions that meet objectives, solving problems extensively. During this time I have covered all of the corners of marketing, from full marketing strategy reports on new products, to digital marketing reports and website audits. I have designed logos, wireframes and page designs so that it meets client expectations on time and within budget. I come packed with tons of technical and interpersonal experience that I have applied to much of my work. I am currently working as a Digital Strategist for a recruitment solutions agency, I am in charge of producing fully functional digital resourcing solutions, I have designed presentations for pitches social media strategies, website strategies and digital targeting strategies.
Planning and strategising digital campaigns and attraction platforms for a range of different industries and clients • Developing deeper insights through persona development and competitive analysis. • Planning targeted display strategies and social media engagement strategies • Strategising IA and UX for both micro sites and larger web based information platforms • Communicating ideas at both internal and external briefings as well as client pitches • Developing detailed reports, proposals, creative briefs and extensive research reports • Providing support for client partners when scoping out work and briefing creative teams
Directing all marketing material both digital and offline, promoting all vacancies for better candidate engagement and publicising recruitment solutions to increase new business. • Copywriting and community management • Creating content themes for Social Media strategy • Developing monthly progress reports on analytics, both web and social media • Providing complete brand management, managing external agencies and preserving brand values • Designing internal communication tools, including presentations, reports, and banners
Providing support to local businesses in order to promote online services - from planning and strategising to designing and implementing. • Earthzest, marketing SEO and social media management • Pinnacle Rehab, branding and logo design • Body Motion, website design and digital marketing • Cog-Fit, integrated marketing strategy, and product development • Miappi, managing content
Managing the agency workflow, providing admin support to the account managers and preparing new business pitches. • Taking charge of time management tasks, supporting design team • Supporting account management where ever possible • Preparing quotes documents and arranging client meetings • Being the first contact for new business, filtering calls wherever necessary • Preparing presentations/ pitches and organising the office admin
Supporting the ‘Thirteen in 13’ campaign by providing digital guidance wherever possible and providing admin support to make sure projects were on time. • Writing press releases and scripts for promotional videos • Arranging communication material for charity events • Reviewing the content for the website (copywriting) • Attending advertising agency presentations, and providing ideas to the group
Providing client support and assisting project management with scoping out work and conducting site audits and research. • Managing customer relationships with clients • Supporting PM by writing up detailed briefs, attending client briefings and reporting on objectives • Writing SEO copy for websites and developing monthly reports on SEO, PPC & Banner Ads
Managing the promotion of the Aesthetica magazine throughout the university, promoting competitions and driving interest to the Aesthetica website. • Developing (low budget) creative ideas to promote the magazine • Arranging events at the student union to promote the brand and encouraging students to enter the yearly student film competition
Advertising and Brand Communication