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Co-founder of The Nera Project, a sustainable clothing line based in Thailand and China. Having graduated from UCL, I am now studying MSc Innovation, Entrepreneurship and Management at Imperial College Business School. I wish to utilise my multidisciplinary background to turn innovative ideas into sustainable practice and create a positive societal impact.Locked Pro Plan feature
A socially and environmentally conscious clothing brand in Thailand, China and HK. We sourced out for locally and naturally made fabric as well as fair-trade small factories that help create career opportunities for local communities and people living with disabilities. As a co-founder, I have: • Liaised with local garment factory and organized logistics of fabric supplies for 800 pieces of clothing and bags production • Managed and performed audience insight analysis for Facebook advertisements and achieved 40% higher sales conversion rate within 1 month • Collaborated with Thai and Chinese media influencers to carry out marketing campaign on social media and grow our Instagram account by 2,000 followers over 2 months.
• Conducted research on aptitude tests and presented the summary to HR manager for the development of new recruiting systems to reduce high employee turnover • Produced a market analysis and marketing solution report for Toyota Motor Thailand and acquired marketing budget of £20,000 for Q4 2016 • Responsible for market research on customer’s behaviour in the target community and identified the high season for automobile market based on the data collected. • Managed allocation of marketing budget and planned marketing events, which resulted in 80% sales conversion rate.
• Conducted research on user experience and strategized marketing solutions for website renovation • Created an Indiegogo crowd funding social media campaign, #MyPetIsHappy, with more than 300 participants and over £500 raised for strayed dogs and cats foundation • Managed sponsorship relations, drafted sponsorship proposals and secured sponsorships from 5 out of 7 firms contacted