I have over 12 years experience working as a graphic/brand designer. I kickstarted my design experience within the furniture sector then transitioning into audio visual, product, lifestyle and hospitality sectors. Most recently working as the brand designer at Virgin Management Ltd.
I have amassed a vast range of technical competence; from graphic design to brand identity, which led me to successfully execute various projects and become an instrumental part of the design process from inception to completion.
I am competent in designing and creating graphic artwork across a range of digital and print mediums.
Excellent visual design, visual communication, illustration, typography, print and digital skills
Design and layout skills including composition, colour, photography and typography with impeccable attention to detail. Competent ability to independently manage multiple priorities in a fast paced and deadline driven environment.
Creating high impact presentations, DTP documents, FMCG packaging, ATL campaigns and much more, that adhere to brand guidelines. I have been involved in several re-branding and brand creation projects, ensuring the values and messaging are consistently carried across all touch points effectively and coherently. I have also progressed on to managing social media accounts, advising on and creation of content, enabling clients to increase engagement by implementing effective strategies.
With strong marketing and branding awareness, I have successfully influenced the re-branding and launching of high-profile brands, creating marketing materials, using knowledge of current marketing and design trends.
I am confident in presenting my work to fellow team members of different levels as well as external clients whilst maintaining a calm and professional manner.
I am currently taking courses in Cinema 4D and After Effects to further develop and strengthen my creativity within 3D and motion, whilst also diving deeper into the business of design, strategy and branding, reading books and listening to podcasts.
Projects
- Clean HeartsThe owner approached me to design the website and all print material for the business. The logo had already been created so I decided to style the design assets around the circle, Which has been used to frame images and icons within the artwork created. The website is a 50/50 mix between imagery and bold coloured panels which are filled with the Clean Hearts primary colour.
- Trackpad ArtDuring a long flight I had decided to pass the time by being creative. With my trusted MacBook Air in hand, I created a range of images in illustrator using the trackpad. I managed to create 32 pieces that revolved around things from memory, ranging from songs that I was listening to and some pieces that randomly came to mind. The pieces individually didn’t have enough substance for me to consider developing further, but I thought it would be nice to show them as a collection. So here they are
- Virgin by DesignA new book celebrating 50 years of the Virgin brand, giving you exclusive behind-the-scenes insights into how the brand was built and what drives it forward today. I was responsible for photographing and art directing content used for internal communications and social media, the photos are a mixture of lifestyle and studio style images. https://www.virgin.com/news/introducing-virgin-design
- Famous FacesHere is a selection of my favourite illustrations from a collection of famous faces drawn for a restaurant / lounge in London. These illustrations were created to feature on a large wall. The aim was to bring vibrance and customer engagement between the space and the people visiting. The illustrations were a big hit and were later transferred onto the front cover of the menus, which elevated the engagement rate to a new level as customers started to post their given famous face on their social
- The MunchThe Munch was created for the cravers and ravers of Shoreditch. Located opposite Ace hotel and open till 4am on Friday and Saturday nights, this kebab shop soon became the go to late night eatery for many munchers. Don't you find that every kebab shop in London looks the same? well the owner wanted to change that. I gave The Munch a bright candy shop feel with a bold colour palette for a distinctive look and carried this across all print and digital assets. Colourful abstract illustrations fil
- Jack The ClipperThis was a really enjoyable project to work on because I had complete creative freedom with art direction, brand positioning to name but a few. I started working with Jack the Clipper when the business was operating out of one shop. The brand is now successfully operating from 5 locations in London and has gained celebrity status catching the attention of big brands like Lynx and Penhaligon's, resulting in successful collaborations. The aim was to bring something completely new and utilise the
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Work history
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Brand DesignerVirgin Management Ltd
London, United KingdomFull Time
Part of the brand and creative capabilities team at Virgin Management with exposure to a wide range of creative and design projects.
Designed internal assets (e.g. brand guidelines, emails, pitch decks)
Guided agency partners on the design execution of projects and provided a strategic point of view on creative work and brand projects, working closely with Brand Directors and Brand Managers.
Ensured that Virgin group guidelines are kept up to date and adhered to when it comes to the creation of assets and deliverables.
Assisted the brand team in the critique of creative work - this includes Virgin companies, agencies and third-party-contributors.
Supporting the brand team with the production and refining of presentation decks. As well as developing, executing and managing internal templates for everything from formal business documentation through to office templates.
Asset creation such as platform branding, posters, images and ad-hoc work that supports the departments within Virgin Management.
Supervision of internal email programmes - designing and setting up of email templates and subsequent creation of corresponding assets.
Oversight of the design of Virgin Group internal platforms including Virgin Tribe, The Virgin Way and Virgin Management’s Red Room.
Voluntarily provided assistance for company events like Virgin Stars awards and The Virgin Way Workshop.
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Freelance Lead Brand DesignerSelf Employed
- London, United KingdomFull Time
Brand identity, website design, photography, graphic, typography,
packaging, interior brand positioning and illustration
Create and manage web, social content and marketing campaigns
Project management and liaise with external companies
Provide creative direction and consultation for all projects
Create brand stories and engaging creative solutions
Research, brainstorming, concept development, design strategy
Pitching design ideas to clients and managing other designers
Created Brand Identities for:
35 businesses to date
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Skills
- Graphic Design
- Art Direction
- Branding
- Photoshop
- Logo Design
- Print Design
- UI Design
- Packaging Design
- Layout Design
- Editorial Design
Education
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Bachelor of Arts (BA) The University of Hertfordshire
- United Kingdom
Year 1 - Received a diploma of distinction for the BETC Diploma Foundation Studies in Art & Design.
Years 2-4 - Received a 2:1 BA (hons) in Product Design
Awards
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TIME OUT LOVE AWARDSThe Banc
Winner - The Banc - Most loved local restaurant / night spot in HarringayJ
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VM Display AwardsJack The Clipper
Winner - Jack The Clipper - Bow Lane Store+ Show more