• An enthusiastic, self - motivated individual with a wide spectrum experience of about 5 years within the retail industry. • Quick learner, avid traveller, adaptive, passionate, approachable, well organised with exceptional creative and analytical skills. • Strong relationship builder with excellent communication, negotiation skills and a ‘get things done’ attitude. • Ability to prioritise work and adhere to strict timescales in order to meet deadlines with a strong determination to pursue a successful and lasting career within the industry.
• Responsible for the launch of private label brand TASRIKA on Flipkart’s website. Reference- http://www.flipkart.com/search?q=tasrika&as=off&as-show=on&otracker=start ? Developed, sourced, bought AW14 and SS15 range, with about 300 new options live on the website every month, ? Accountable for achieving 80% (pre-sales) sell through of the brand launched across options – Achieved 85% sell through across 80% of the total options launched. ? Efficient use of OTB and sell through to achieve gross margin and profitability. ? Recommended pre-launch and in season promotions to achieve target. ? Vendor visit and follow up with suppliers and ensuring products are delivered on time, ? Interpreting reports and predicting future sales. • Responsible for managing vendor at Flipkart Marketplace. ? Worked with merchants as an account manager – helping them to launch and grow their business on Flipkart by ensuring they understand our products, services, systems and tools. ? On-boarded 20 potential new vendors for my portfolio thus improving sales by 70%.
• Responsible for buying womenswear range approximately 3000 options a season, for 150 stores across India with average buy of 1500 million INR and achieve 80% sell through. ? Developing & building a commercial and profitable range aligned with the department strategy, ? Working closely with merchandising team in planning and forecasting OTB & range plan for each product category, ? Cross costing where necessary to achieve best possible price, ? Responsible for Fit approvals, PP approvals, Goldseal Approval and TOP approvals, ? Review and propose markdowns, promotions and reorders/in season buy. ? Regular travel for supplier meetings, close management of critical path.
• Responsible for stock management of never out of stock category for pan India, which comprised of over 120 stores in total across regions, total business of 4000 million INR. ? To ensure proper season launch with appropriate merchandise-mix planning and OTB for both existing and upcoming stores, ? To achieve 85% sell-through at concept (go through reports weekly, visit stores regularly and update allocation plans in order to maximize profit and minimize markdown), ? To ensure proper replenishments, ? Streamlining the replenishment process (fort-nightly consolidation and stock balancing), ? Maintaining option level stock cover, 35 days at store/60 days at warehouse for fashion products and 45 at store/90 days at warehouse for core products, ? Discount & EOSS planning, ? Producing reports and analysis of the department and its best / worst lines to support in decision making. ? Responsible for planning of all stock required for important national festivals such as Ramadan, Diwali, Holi, Christmas, Rakhi, Ugadhi etc, ? Working closely with visual-display staff and department heads to decide how goods should be displayed to maximize sales.
? Market Survey for women’s western wear category with respect to customer preference and competitors,
? Had been responsible to launch collection for Womenswear Category, ? Developing samples & final products. ? Developed costumes for Pantaloons Femina Miss India - South, 2007 & 2008, ? Developed costumes for various regional movies, ? Sourcing, Developing and Launching Wedding Collection for men & women and ? Designed Costumes for Dabur Gulabari Miss Fresh of Hyderabad, 2008.
Subjects Learned 1. Retail Buying 2. Retails Merchandising 3. Human resources 4. Marketing 5. Research methodology 6. Retail Operations 7. Finance 8. Fashion communication 9. Production Planning 10. Entrepreneur
5S Improve productivity and minimize errors
Brand launched by me become the top selling Brand in term of volume and value. http://www.flipkart.com/clothing/pr?p%5B%5D=sort%3Dprice_asc&sid=2oq&filterNone=true&q=tasrika