Projects credited in
- MORRISONS MATCH AND MORECreating the UK’s most popular grocery app Morrisons launched their Match & More price match and points scheme in October 2014. Their aim was to see off the competition from discount supermarkets with a category-beating mobile experience. The Match & More mobile app, built for for iOS and Android, provides everything customers need before and after they shop. A shopping list feature helps with planning, while user profiles let customers review points and discount vouchers earned. The app is also the key to unlocking the ultimate value from Match & More. Its personalised offers don’t appear anywhere else, and the app builds loyalty with the customers’ offers become more relevant the more they shop. The app was an instant success, with more than 450,000 downloads to date. More than 100,000 Morrisons shoppers now use it to make their shop go further each week.
- Morrisons - Telling a clear story about what mattersMorrisons was facing increasingly tough competition from the discounters, and was compelled to announce a fall in profits. These circumstances meant it was essential for the company to convey a clear sense of what made it different, and then to develop a coherent narrative for engaging the investment community around its strategy. Yet there were a number of disparate messages that didn’t add up to a consistent story, and even five or six competing taglines. Consistency of message was the first challenge Morrisons needed to tackle, as we helped them to come across as a company with a clear vision, and a plan to make that vision a reality.1
- MorrisWith a revised strategy, identity and design system, our work for Morris helped grow the entrepreneurial food truck into a multifaceted brand with multiple layers and room for growth. In a market saturated with cookie-cutter offerings, Morris was an outlier with true expertise and a love for sharing great food. The challenge was how to create a foundation upon which their brand could grow beyond the current marketplace, exposing the world to enriched food experiences. Pearlfisher Strategy crea1