I am a multi-disciplinary senior digital designer, I have over 20 years of experience in digital design.
I’ve worked on major projects for various clients in retail, travel, finance, gambling, recruitment and B2B. I’ve delivered solutions for web, mobile, tablet, Augmented Reality and wearable technology. I have worked in every part of a products lifecycle, from helping shape the initial proposition to creating IA and UX assets, A/B and Multivariate testing of prototypes, to the final design, production, UAT and the ongoing improvements of a given product.
Projects
- Barclays - bCloud, Lens & Omnichannel TransformationI worked with our strategy planners and creative directors to create various assets for a Barclays transformation project that touched on all their existing operations. We devised mutiple tools for customers to manage their physical and online wealth. I was required to produce storyboards, experience maps and diagrams, app and website designs.
- Visa - V.me & WandI worked as part of the consulting team on the creation of the new Visa online payment system. This involved working closely with the UX researchers and translation teams in devising a refined customer journey and creating the prototypes and assets for testing. I also created example target designs to show to 3rd party hosts.
- Barclaycard Digital ExperiencesAs part of the dedicated Barclaycard team at EMC I worked on various projects, small and large. I worked on the UX and UI for their mobile banking website, reworking brand iconography, producing lofi and hifi design, creating prototypes through to creating design and animation specifications for the font end developers.
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Work history
Head of User Experience
London, United KingdomFull Time
Unfortunately The Dots doesn't have an option for my title. I was Head of Innovations UI/UX.
Working alongside the New Product Strategist and reporting directly to the New Product Director my role
was to develop new and innovative market leading products. My main responsibilities were to manage the
visual and UX development of these products from initial idea, through storycrafting and customer
experience charting, wiresframing, hi-fi designs and prototypes. I had a small team of dedicated
multidisciplinary experience designers to help in the production of the various assets needed to gain both
buy-in from key advocates and to ultimately test and refine with customers themselves.
Lead User Experience Designer
- London, United KingdomFull Time
I was recruited as a Lead Designer to remaster all digital delivery platforms and deploy a new brand
experience for the sports product to Betfairs customers. This involved working with the brand team to
explore possible avenues of treatment for our desktop, mobile and tablet products. When the desktop
neared completion, I took the lead on our mobile product design development.
I was required to lead, support and collaborate with other verticals within the business to give a unified
digital design experience across the product suite.
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Skills
- Digital Illlustration
- Storyboarding
- Digital Service Design
- Digital Expertise
- Digital Prototyping
- Mobile Applications
- Brand Creative Strategy
- Animation