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Neil Cummings

Creative Director

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About me

As a creative director in London I'm spoilt. London is a playground for creativity that gives you access to the world's best in every discipline, specialism or niche urban trend. It gives me an excuse to approach something like never on every project. That's what I've tried to do throughout my 8 years at Wolff Olins. New approaches to visual expression, pushing where and how brands can live. New processes to combine strategy and technology to make a brand real. New tools to enable businesses to continue to push their brands further. New ways for brands and people to shape a business together. In my time here I've led the creative on many of the London office's largest projects. Most recently with the national launch of EE and notably with the global rebranding of PwC and the new, artist-led expression for Aol. Recently I've been working with Orange to re-boot their brand and put customers at the heart of their business, and with THE SPACE - a digital arts gallery - with an identity to connect a world of digital art. I'm really proud of my latest project - Code M - a brand that pits creativity against Malaria. I'm also the London office's design coach, where I'm responsible for building a multidisciplinary community that combines design thinking, new technology, digital product design, service design and UX specialisms with bold, beautifully crafted visual design. I've won a few design awards including two Cannes Lions for EE and Aol, three Transform Awards for PwC and The Brand of the Year two years running with Brand New and a few others in my younger years. My work and writing has also featured in Design Week, Creative Review, Design Assembly, Computer Arts Magazine and lots of blogs. Clients incude: Orange, EE, Skype, Aol, PwC, Pepsi, Tate and V&A


  • Marketing PR
  • Art Direction
  • Typography
  • Corporate Design
  • Marketing Strategy
  • Communications
  • Creative and Conceptual
  • Concept Development
  • Graphic Design
  • Corporate Branding
  • Experience Design
  • Project Coordinator

Work history


Creative Director

Wolff Olins

Aug 2006



Graphic Design

Kingston University

Aug 2003 - Aug 2006