Hi and thanks for stopping by.
I’m Neil Edmundson – a freelance graphic designer with over 20 years experience in the design and advertising industry.
From logos and branding, to packaging, POS, reports and infographics – I provide all manner of graphic design services to a wide range of clients and agencies.
I’m based from my home studio in Sedgefield, County Durham but I work with clients all over the world.
If you’ve got any questions about what I do, how much I charge or when I can do it – drop me an email at info@edmundsondesign.com or give me a call on 07966 250 596 and we can talk it through.
Projects
- European Outdoor GroupOver the last few months I’ve been working closely with PR agency Right Lines Communications in developing a new look for the European Outdoor Group’s marketing materials. One of the first projects was to design a membership recruitment brochure. The EOG wanted an online and printed brochure that would help target outdoor retailers to join the growing number of manufacturers and other organisations that are already members of the association. A bold typography approach mixed with brand photography was devised around copy written by Right Lines Communications. The new look has also been applied to an advertising campaign which will appear throughout outdoor trade press in Europe and as a poster campaign at ISPO Munich. The new style was also used in a footwear trade survey and throughout the EOG’s latest Annual Report.
- Aspens: Dine Cafe ShopAspens Catering Services Limited required an umbrella-brand that would combine three key elements of their catering outlets: restaurants, shops and cafes. The main requirement of the brief would be to create a sub-brand for the three areas but one which would also allow them to stand alone. The Dine, Shop, Cafe brand was created using a handwritten font, encapsulated in a black circle along with a white Aspens logo. The logo system contains a colour palette of three complimentary colours. Each module was then applied to appropriate sales materials and packaging including price tickets, menus, promotional material, tarrif boards, tent cards, bags, napkins and staff uniforms. The umbrella-brand was also incorporated into the interior design of the new restaurants, cafes and shops. Signage and window-vinyl were all developed in the new brand style and colours. Culinary-themed wall art using the umbrella brand’s handwritten style was also created to support the brand and compliment the duotone photography.
- FNTCFirst National Trustee Company (FNTC) are the world’s leading trustee company. They manage over £2.5bn worth of property assets and work with over 300 resort and leisure real-estate developments. In addition they provide services to over 650,000 consumers worldwide. After a competitive pitch I was appointed to rebrand FNTC, starting with their logo. Their previous logo had become out of date. It was too complex, confusing and out-of-touch. It was disliked by staff and needed to be brought in-line with the market and modernised. The previous brand colour was a dark red which didn’t really suit their industry, so a deep blue was chosen along with a modern sans serif font which would replace the previous font. Supporting colours of grey and light blue were also introduced to compliment the new colour. The rebrand consisted of redesigning all printed communications which included company stationery. Additionally APAC and international corporate brochures and inserts and devising a new advertising campaign. The square shape of the logo was incorporated into a grid design and used throughout the new collateral, overlaid with abstract building and international themed photography. The new brand identity will be introduced throughout 2016 and will appear on all new stationery and marketing collateral going forward so watch this space!
- Ambition Brand IdentityAmbition work with individuals and organisations, in helping them address a complex range of challenges in senior and middle-management. A mountain concept was devised in line with the company name and the logo centered on the initial letter A. Red was chosen as a brand colour to highlight the logo and applied to corporate stationery, website and social media.
- La Di Da JewelleryLa Di Da is a new jewellery brand based in Hertfordshire, who create beautiful, hand-crafted jewellery for the retail trade. They came to me with a brief to create a colourful, stylish and sophisticated brand identity. A kaleidoscope theme was developed to mirror the colourful aspect of the jewellery and patterns made up of the letterforms from the word ‘La Di Da’ formed each ring within the circular design. Two logos were developed – a centred logo for stationery and collateral, as well as a circular logo which can be used as an alternative on packaging and social media.
+ View all
Work history
Freelance Graphic Designer
Freelance
At Edmundson Design I work from my home as a Freelance Graphic Designer.
I specialise in logo design, branding and graphic design for local and national businesses as well as clients in throughout Europe, Canada and the US.
I also work remotely on a white label basis for leading UK design, digital, advertising, marketing and PR agencies.
My specialist areas are graphic design, advertising, infographics, presentations, creative artworking, packaging, typesetting, image manipulation, re-touching, exhibitions, point of sale and print management.
Studio Manager
- London, United KingdomFull Time
I moved to London in 2008 and joined Social (now known as Ever After_) as Studio Manager. Here I worked closely with both the Company Partners, Designers and Project Managers on worldwide re-branding campaigns.
In charge of all printed material, I made sure that high standards were maintained. I created all finished artwork from initial concepts, worked as a designer when needed and re-touched imagery.
I also worked as a Production Manager for the Client Services Department on all printed jobs, sourcing printers, creating specs for print jobs and keeping costs within budgets.
I also liaised with clients and suppliers, project managed, sourced and managed freelancers and also look after the companies’ PR by updating the company website, facebook and twitter pages regularly.
+ Show more
Skills
- Branding
- Graphic Design
- Logos
- Print Design
- Infographics
- Advertising
- Brand Guidelines
- Brochures
- Creative Artworking
- Photoshop
Education
Higher National Diploma Graphic Design
- Middlesbrough, United Kingdom
Passed with Distinction
Art and Design (foundation Studies) BTEC Diploma
- Hartlepool, United Kingdom
+ Show more