Nena Kazantzidou

Nena Kazantzidou

Senior Marketing Professional / PhotographerLondon, United Kingdom
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Nena Kazantzidou

Nena Kazantzidou

Senior Marketing Professional / PhotographerLondon, United Kingdom
About me
I am a highly skilled marketing professional, several of my campaigns have been nominated at prestigious competitions and some of them have won. I have a demonstrated experience in hospitality, food, education and premium accommodation. Enthusiastic with strong communication skills and a passion for events, digital media and advertising. I’ve managed and led a team of 55 people onsite and more than 100 remotely. I have planned, developed and delivered highly effective integrated marketing and communication plans and budget as well as monitored and analyzed performance that led to 13% increase of sales YOY, 6p increase spend per head and the participation rate reached 67%. I have created and implemented Brand Bibles across all units and teams. I have also launched successful loyalty apps, for the one I got an award for the most engaging social media campaign across the UK. I am now looking to develop and challenge myself further, by securing an inspiring role in an innovative company where I can bring a fresh, strategic vision and extra value. I am available to start immediately. *My latest project Instagram: mybikelondonandme
Work history
    Head of MarketingLondonist DMC
     - London, United KingdomFull Time
    •Drove significant volume and revenue growth for attendee marketing through highly effective and creative initiatives. Increased sales per 22%, extended the portfolio of residences by adding 12 more, 4% increase on spend per head by adding extra services. •Created and implemented #LondonistOnTour campaign for B2B and B2C events in more than 45 cities around the world. It is now nominated at the Global PIE Awards for Best Marketing campaign. •Managed and directed photo and video shootings and production including a Virtual Reality shooting of Europe’s second tallest accommodation hall. This VR project is now in the final of the International VR awards as the VR Marketing of the Year competing against Land Rover, Audi and more. •Received the Star Service Provider award at Study Travel Awards and the People’s Choice Award at British Youth Travel Awards. •Ran the hiring process and developed an agile, highly productive and engaged team through strong and inspiring leadership within a culture focused on trust, results, accountability, relevance, innovation and speed to market. • Managed all marketing activities for the teams in China and Turkey offices. •Designed cost effective campaigns that pushed the status quo and increased ROI. •Prepared and managed monthly, quarterly and annual budgets. •Reached 10k followers on Instagram by changing and developing the social media strategy to engage better with our demographics. •Built and launched the new website that has search engines and shopping tools. •Crafted strategies and created the content for all marketing activities. • Produced content in 7 languages to better engage with the various markets. •Coordinated sales and marketing efforts to boost revenue and brand awareness. •Prepared market research and competitor analysis with opportunities for market expansion.
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    PhotographerGoldsmiths, University of London
     - London, United KingdomFreelance
    Photographer on behalf of the Communications team of Goldsmiths University of London.
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  • Fashion
  • Advertising
  • Events
  • Film
  • Visual Arts
  • Art Direction
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Social Meda
  • Marketing
  • Digital Marketing
  • B2B Campaigns
  • B2C Campaigns
  • Events Planning
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    MAGoldsmiths, University of London
     - London, United Kingdom
    MA Photography: the image and electronic arts The programme allowed for specialisation in photography and electronic arts – which, in addition to still photography, included interactive, durational and internet work – but encompassed a broader interpretation of practice. I explored the meaning, production and distribution of images, and the relationship between theory and practice in the context of debates about post-modernism and beyond. There were also enabling sessions in photography: Medium/large format cameras Portable and studio lighting technologies and their use Film technology Cinematography Digital imaging Output systems and processes And in electronic arts: Computer and video graphics Post-production Computer-aided design Digital publishing Animation Animatics 2D and 3D computer animation Still and durational image production and manipulation Interactivity Web construction
    BATechnological Educational Institute of Thessaloniki
     - Thessaloniki, Greece
    BA in Civil Engineering program with strong focus in architecture. Knowledge of engineering theories, principles, specifications and standards. Got significant skills like using models provided by science combined with innovative thinking to solve problems and create new designs and practices.