Hi, I am Netta! I’m a Finnish Visual Designer interested in crafting fresh, conceptual and typographically driven brand concepts and visual identities across print, spatial and digital media.
My approach is analytical and the process iterative, working closely with clients to help make their brand memorable. With a solid foundation in graphic design and strategic thinking, my output spans a wide spectrum of disciplines to bring purposeful and emotion-driven work to life. With particular attention to the beauty in nuances.
I'm constantly adapting and exploring new ideas to grow professionally. Sitting alongside my design practice, I create large-scale sculptural artworks that explore materials that hold ephemeral properties such as colour, light, patterns and movement. Audience participation and interaction is an essential part of experiencing the artworks.
Services / Art Direction, Concept Development, Visual Identities, Digital & Website Design, Publications, Illustration, Exhibition Graphics
Projects
- Togetherness: Notes on Outrage, South Kiosk ✕ Kestle Barton GalleryTogetherness: Notes on Outrage at Kestle Barton celebrates the pioneering work of the architecture critic Ian Nairn whose 1955 edition of Architectural Review, entitled Outrage, revolutionised architectural criticism. For Outrage, Nairn travelled across England observing and documenting the urban sprawl and ubiquitous civic architecture. Broken into 25-mile segments, Outrage proposes an audit of every facet of subtopian aesthetics, covering subjects ranging from wire fencing, telegraph poles
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Projects credited in
- CalicoCalico – Student Living that’s cut from a different cloth. An immersive new space for living and learning, with private and communal spaces. Our role was to define a unique brand position for Calico, and to tie in the location and existing design scheme. So we used the fact that the city’s fabric quarter had once been a hive of creativity and industry as license to be brave and playful, weaving the history of the garment district back into the identity with bold graphic design and still life p17
- The Project at HoxtonThe Hoxton Project is a 270-room undergraduate residence in London, which was required to meet ambitious targets in a competitive, over-supplied market. It gave us an unprecedented opportunity to reconsider the ways in which customers connect with a brand – visually, spatially and experientially. A deep-dive research mission provided understanding and insights which propelled the strategy and design.22
Work history
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Senior Visual DesignerKvorning
Copenhagen, DenmarkFull Time
Kvorning Design & Communication is Nordic’s largest exhibition design agency. As a Senior Visual Designer, I’ve been equal parts hands-on, designer and a leader. My output spans to a wide spectrum of disciplines, encompassing visual design, graphic design, UI/UX, experience design and concept development.
• Worked in tandem with architects, 3D visualizers, animators, project managers and historians to develop the visual look for various permanent exhibitions, exhibitions in Norway, Sweden and Russia
• Conceptualized and designed a multi-screen, interactive exhibition experience
• Facilitated sprints for transport sector
Art DirectorJotta Studio
- London, United KingdomFull Time
Jotta Studio is a London based design agency specialising in brand experiences and installation art. As an Art Director at Jotta, I conceptualized ideas, created visual direction and pitched them to clients. My Graphic Design responsibilities included designing and implementing brand guidelines while ensuring brand consistency across platforms. I’ve led projects, sourced talent and managed teams to deliver projects successfully from concept to implementation.
At Jotta, I worked on projects for local and global brands and cultural institutions including American Airlines, Intel, Lexus, Shazam, London Fashion Week, Inmarsat, Whitechapel Gallery and Coca Cola. At Jotta, I worked closely together with PR, advertising and creative agencies like McCann, Ogilvy, Amplify, Mother, AnalogFolk, Bompass&Parr and MC Saatchi.
- Worked in an ambitious and fast-paced environment which pushed me to own complementary project management skills while maintaining a positive attitude.
- Developed good knowledge in production and fabrication processes
- Worked with projects that push the boundaries of that technology can do; For example, Inmarsat Brand Experience ‘GX Aviation’ used augmented reality to bring its messaging to life. The project become DMA Awards Gold winner for ‘Best B2B’, and Bronze winner for ‘Best use of Experiential’
Skills
- Exhibition Deisgn
- Digital/ Print
- Art Installations
- Adobe
- Production/project Management
- Big Ideas
- Brand Concept
- Visual Identity
- Graphic Design
- Illustration
Education
BA(Hons) Graphic and Media Design, London College of CommunicationLondon College of Communication, UAL
- London, United Kingdom
Graduated with First Class Honours, BA(Hons) Graphic and Media Design, London College of Communication
Art and Design Foundation DiplomaChelsea College of Arts (UAL)
- London, United Kingdom