I'm a Finnish-Luxembourgish freelance brand designer and installation artist. I specialise in brand concept and identity design, working with forward-thinking and sustainable brands for like-minded individuals. While also venturing into new, creative territories through form-making and sculpture.
I studied Graphic Design at the London College of Communication, UK. Since then, I have worked with creative studios in London and Copenhagen for renowned brands and cultural institutions. Formerly, I held full-time positions as an Art Director at Jotta and Senior Visual Designer at Kvorning Design.
I’m thrilled to have worked with Nike, The Design Museum, UNESCO, American Airlines, Ministry of Culture Luxembourg, The Nue Co, V&A, Press, Selfridges, Malmö Museum, Red Bull, Shazam and The Hoxton. With creative design studios like This Works, Accept & Proceed, Ennismore, Jotta and Kvorning
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(1) Visual Design Services:
Brand Concept, Visual Identity, Art Direction, Graphic Design (For digital, print & environmental graphics)
→ Brand Concept & Identity
I craft brand concepts and identities that give the right expression for an organisation. I help to transform these into visual elements and principles (i.e. logo, typography, colours) – Everything
for a brand's visual groundwork. 🔍 Always on the lookout for that perfect finishing touch that encapsulates each brand's essence.
→ Art Direction
Art direction services include shaping and steering visual storytelling, from photography and illustration style to editorial compositions. I also have experience in creating visual concepts for exhibitions and brand experiences. 🎷Always on-brand solutions and with pixel-perfect quality.
→ Graphic Design
Graphic design services cover layout design, brand implementation, and custom visuals for digital, editorial, packaging and environmental graphics. ✨ Conceptual and typographically driven work that strikes a balance between play and elegance.
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(2) Artistic Design Services:
→ Installation Design
Encompassing sculptural artworks that explore materials with ephemeral qualities like colour, light and patterns. Commissions include Red Bull, Lycée Michel Lucius in Luxembourg, the Design Museum, V&A Museum in London, and Scottsdale Arts (Canal Convergence) in Arizona, USA.
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Curiosity piqued? Let's talk!
Reach out at netta.peltola[at]gmail.com
Projects
- Togetherness: Notes on Outrage, South Kiosk ✕ Kestle Barton GalleryTogetherness: Notes on Outrage at Kestle Barton celebrates the pioneering work of the architecture critic Ian Nairn whose 1955 edition of Architectural Review, entitled Outrage, revolutionised architectural criticism. For Outrage, Nairn travelled across England observing and documenting the urban sprawl and ubiquitous civic architecture. Broken into 25-mile segments, Outrage proposes an audit of every facet of subtopian aesthetics, covering subjects ranging from wire fencing, telegraph poles
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Projects credited in
- CalicoCalico – Student Living that’s cut from a different cloth. An immersive new space for living and learning, with private and communal spaces. Our role was to define a unique brand position for Calico, and to tie in the location and existing design scheme. So we used the fact that the city’s fabric quarter had once been a hive of creativity and industry as license to be brave and playful, weaving the history of the garment district back into the identity with bold graphic design and still life p17
- The Project at HoxtonThe Hoxton Project is a 270-room undergraduate residence in London, which was required to meet ambitious targets in a competitive, over-supplied market. It gave us an unprecedented opportunity to reconsider the ways in which customers connect with a brand – visually, spatially and experientially. A deep-dive research mission provided understanding and insights which propelled the strategy and design.22
Work history
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Senior Visual DesignerKvorning
Copenhagen, DenmarkFull Time
Kvorning Design & Communication is Nordic’s largest exhibition design agency. As a Senior Visual Designer, I’ve been equal parts hands-on, designer and a leader. My output spans to a wide spectrum of disciplines, encompassing visual design, graphic design, UI/UX, experience design and concept development.
• Worked in tandem with architects, 3D visualizers, animators, project managers and historians to develop the visual look for various permanent exhibitions, exhibitions in Norway, Sweden and Russia
• Conceptualized and designed a multi-screen, interactive exhibition experience
• Facilitated sprints for transport sector
Art DirectorJotta Studio
- London, United KingdomFull Time
Jotta Studio is a London based design agency specialising in brand experiences and installation art. As an Art Director at Jotta, I conceptualized ideas, created visual direction and pitched them to clients. My Graphic Design responsibilities included designing and implementing brand guidelines while ensuring brand consistency across platforms. I’ve led projects, sourced talent and managed teams to deliver projects successfully from concept to implementation.
At Jotta, I worked on projects for local and global brands and cultural institutions including American Airlines, Intel, Lexus, Shazam, London Fashion Week, Inmarsat, Whitechapel Gallery and Coca Cola. At Jotta, I worked closely together with PR, advertising and creative agencies like McCann, Ogilvy, Amplify, Mother, AnalogFolk, Bompass&Parr and MC Saatchi.
- Worked in an ambitious and fast-paced environment which pushed me to own complementary project management skills while maintaining a positive attitude.
- Developed good knowledge in production and fabrication processes
- Worked with projects that push the boundaries of that technology can do; For example, Inmarsat Brand Experience ‘GX Aviation’ used augmented reality to bring its messaging to life. The project become DMA Awards Gold winner for ‘Best B2B’, and Bronze winner for ‘Best use of Experiential’
Skills
- Exhibition Deisgn
- Digital/ Print
- Art Installations
- Adobe
- Production/project Management
- Big Ideas
- Brand Concept
- Visual Identity
- Graphic Design
- Illustration
Education
BA(Hons) Graphic and Media Design, London College of CommunicationLondon College of Communication, UAL
- London, United Kingdom
Graduated with First Class Honours, BA(Hons) Graphic and Media Design, London College of Communication
Art and Design Foundation DiplomaChelsea College of Arts (UAL)
- London, United Kingdom