Nibras Ib

UI/UX Designer | Creative Lead | Writer

Mid Level
London, United Kingdom
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Projects credited in

About me

Now: I head creative and marketing for a tech-marketing start up in Soho. We're a half agency half AI-powered platform for influencer marketing. We use our technology to identify the best-fit influencers for each brand then work with both parties to create stunning campaigns. Career: My career trajectory so far has been an active and intentional exploration of different industries. From these experiences I've learnt that writing, creative direction, visual design and relationship building, are my keys to a happy career. As long as I spend my waking hours either creating, dreaming up ideas and strategies, deepening my relationship with others or capturing my experience in words, then I'm fulfilled.

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  • Writing
  • Graphic Design
  • Creative Stragegy
  • Creative Direction
  • Digital Advertising
  • Digital Marketing
  • Client Relationships
  • Content Creation
  • Copywiting
  • Corporate Communications

People I’ve worked with

Companies I’ve worked with

  • TATE


    • Arts and Culture
  • Google


    • Technology
  • Battenhall


    • Marketing & PR
  • Creative Mentor Network

    Creative Mentor Network

    • Social Enterprise

Work history


Creative & Marketing Lead


May 2019
  • London, United Kingdom
  • Full Time
  • Clients: Roborace, Formula E, O2 and Responsible Gambling Week - Led over 25 influencer campaigns from creative strategy, to logistics, production and distribution - x3 industry standard results: avg. engagement rates of >10.5% - Writer: developed content marketing strategy and social strategy. I also write blogs, copy, newsletters ads and YouTube video scripts - Designer: designed the new website, including all web assets - Designer: designed assets for case studies and pitch decks


Account Manager


Apr 2018 - Apr 2019
  • London, United Kingdom
  • Full Time
  • Digital advertising for the 'best large advertising agency in Europe'. - Sole programmatic account manager for Harrods, the luxury department store - Rebuilt Harrods' programmatic advertising account. Increased performance and ROI - Built bespoke advertising campaigns for clients: Oath (Yahoo!, Huffington Post & Techcrunch), Which? and GP at Hand (Babylon Health) - Optimised ads based on performance analyses - Developed exceptional relationships with clients - Diversity Committee member


Communications Intern


Feb 2018 - Apr 2018
  • London, United Kingdom
  • Internship
  • Content creation, social media management and copywriting for a variety of clients. Technology focused.


Tech PR & Comms Intern


Dec 2017 - Feb 2018
  • London, United Kingdom
  • Internship
  • Public relations and communications as part of the digital commerce (e-commerce) team. Worked with adtech, martech and health tech focused clients.


PR & Corporate Communication Trainee

Taylor Bennett Foundation in association with Finsbury

Sep 2017 - Dec 2017
  • London, United Kingdom
  • Internship
  • A competitive traineeship which aims to increase diversity within the communications industry by training exceptional candidates from ethnic minority backgrounds. · Trained in media, business, finance and networking. · Mentored by financial communications experts to develop awareness of industry trends. · Wrote weekly articles on topics relevant to the PR industry, supplemented with weekly professional English editorial sessions. · Daily newspaper reviews to maintain an awareness of current affairs. · Presented on a weekly basis to Finsbury managing directors. · Weekly visits to the top PR agencies and in-house communications departments in London. - Delivered a social media fundraising campaign featuring PR professionals from ethnic minority backgrounds speaking about their experiences.



Fine Art: Painting and Printmaking BA Hons

The Glasgow School of Art

Sep 2012 - Jul 2016
  • Glasgow, United Kingdom