Now: I head creative and marketing for a tech-marketing start up in Soho. We're a half agency half AI-powered platform for influencer marketing. We use our technology to identify the best-fit influencers for each brand then work with both parties to create stunning campaigns. Career: My career trajectory so far has been an active and intentional exploration of different industries. From these experiences I've learnt that writing, creative direction, visual design and relationship building, are my keys to a happy career. As long as I spend my waking hours either creating, dreaming up ideas and strategies, deepening my relationship with others or capturing my experience in words, then I'm fulfilled.Locked Pro Plan feature
Clients: Roborace, Formula E, O2 and Responsible Gambling Week - Led over 25 influencer campaigns from creative strategy, to logistics, production and distribution - x3 industry standard results: avg. engagement rates of >10.5% - Writer: developed content marketing strategy and social strategy. I also write blogs, copy, newsletters ads and YouTube video scripts - Designer: designed the new Vensy.co.uk website, including all web assets - Designer: designed assets for case studies and pitch decks
Digital advertising for the 'best large advertising agency in Europe'. - Sole programmatic account manager for Harrods, the luxury department store - Rebuilt Harrods' programmatic advertising account. Increased performance and ROI - Built bespoke advertising campaigns for clients: Oath (Yahoo!, Huffington Post & Techcrunch), Which? and GP at Hand (Babylon Health) - Optimised ads based on performance analyses - Developed exceptional relationships with clients - Diversity Committee member
Content creation, social media management and copywriting for a variety of clients. Technology focused.
Public relations and communications as part of the digital commerce (e-commerce) team. Worked with adtech, martech and health tech focused clients.
A competitive traineeship which aims to increase diversity within the communications industry by training exceptional candidates from ethnic minority backgrounds. · Trained in media, business, finance and networking. · Mentored by financial communications experts to develop awareness of industry trends. · Wrote weekly articles on topics relevant to the PR industry, supplemented with weekly professional English editorial sessions. · Daily newspaper reviews to maintain an awareness of current affairs. · Presented on a weekly basis to Finsbury managing directors. · Weekly visits to the top PR agencies and in-house communications departments in London. - Delivered a social media fundraising campaign featuring PR professionals from ethnic minority backgrounds speaking about their experiences.