Projects
- Palace Skateboards Campaign AW16A photography project for my 'Fashion Styling Photography' University module. The task was to choose a brand and create a photographic campaign based on a concept. As a customer myself I chose to focus on Palace Skateboards, a brand that I have fallen out of love with as of late. My concept was to make the brand 'real' again, visualising it from a youthful, grungy perspective, adding a sense of grit and character to the campaign. All photography is my own, using a Konica BM510z.
- M&S Sweet Packaging Re-BrandingThe brief given was to re-brand the current M&S range for mints, toffees & bagged fruits. The aim being to create an eye-catching and interesting product range, easy for the consumers to shop and identify. In my response I have attempted to create a contemporary design which takes inspiration from M&S' heritage. The three designs work together to display the silhouette of the Leeds City Market, this is where M&S was founded in 1884. The artwork itself is fresh, clean and contemporary, whereas the inspiration behind it is steeped in history.
- The Loiners of LeedsBrief from Elmwood: ‘The Year is 2026. The high street is dead. Amazon dash has been implemented in every house across ever product. Products are automatically ordered as soon as they are finished. Online shopping has eliminated the need to ever leave the house. Your task is to create a brand for a book shop that can adapt to life in 2026. Response: ‘The Loiners of Leeds’ is a series of pop-up bookshops that exist in & around the Leeds urban area. The pop-up shops work on two month month cycles, spending two months in one location and then moving to the next. The idea being that it takes one full year on the dot to cover all six locations around the Leeds area. The pop-up shops aim to try and encourage boys & girls between the ages of 10-16 to engage with & enjoy literature, thus promoting the idea of a specialised bookshop in a world where people have no need to leave the house. The graphic solutions consist of a poster series, 6 in total, one representing each targeted area, and a booklet that serves to promote the pop-up shops.
- Bring Football HomeGibraltar is UEFA's 54th member, having been accepted into it in 2013 the country now plays at international level, having recently been involved in the Euro 2016 qualifiers. Gibraltar's problem is that the national team plays its home games 391km away from home, in Faro, Portugal. This is due to the fact that Gibraltar's own Victoria Stadium is not to UEFA requirements. My campaign 'Bring. Football. Home' aims to raise awareness of this situation in order to speed up procedures in the construction of a stadium on home soil. The campaign consists of a poster, brochure and website.
- Orchard Pig Cider RebrandingBrief: ‘Deliver Orchard Pig as the craft cider equivalent of contemporary craft beer – we want to become the Notorious P.I.G.’ Orchard Pig is a cider company from Somerset, their view is that they are the only ‘craft’ cider in the industry, and want this to be expressed through their brand. This ranges from packaging, to social media, to point of pour and innovation. The orchard in which the cider is made dates back to the 1850s, with Orchard Pig itself being born in the 90s, near Glastonbury. The challenge is to tell, inspire and engage consumers and customers with the brand and what it stands for – Bold, Mischievous, Inclusive, Rooted in Somerset. The idea is to create a complete and integrated campaign. Response: A rebranding based around the creation of a bespoke typeface for Orchard Pig. The typeface takes inspiration from Orchard Pig’s existing tone of voice on social media; trying to implement it at point of purchase through packaging and advertising. The typeface intends to integrate craft-like design properties and therefore help push the brand to be seen as ‘craft’. The idea is that this typeface can be used across the whole brand; from packaging to advertising, to social media campaigns and so on. The typeface is based off of Akzidenz Grotesk, each character has been filled with a phrase that aims to follow in the shape of said letter. The phrases relate to either cider or Somerset and the idea is that they play on alliteration. The alliteration in use corresponds to the letter, e.g. A - ‘All About Apples’. Idea being that the phrases are fun and jokey, not to be taken overly seriously. The focus is on helping build the brand in an organic and natural manner. The designs produced are colourful, eye-catching and innovative without being offensive or too in your face. There is emphasis on the subtle. The actual re-branding: Create 4 ranges within Orchard Pig. -Yellow Label (4%) - Green Label (5%) - Blue Label (5.5%) - Purple Label (6%) Each label corresponds to an alcoholic percentage and will exist in both draught and bottled forms. Thus creating four distinct ranges within the Orchard Pig brand, it is possible that sub-ranges could then emerge within these... There will be 104 new Orchard Pig bottle labels. These are the letters A-Z in each of the four colour schemes. The idea being that when buying an Orchard Pig cider bottle you could get any letter, from A-Z on the packaging. This can then be played with; bottle scrabble, selecting a bottle that corresponds to a name, creating messages at the bar, basically stretches as far the consumer’s imagination (especially with a bit of alcohol involved). As well as on bottles, these designs will feature on the likes of drink coasters, billboards and social media - serving to revamp the brand and add a touch of youthfulness paired with innovation.
- 'La Verja' Life behind a closed frontierA book that tells the story of the 1969 Gibraltarian frontier through the eyes of my family. The frontier closed when my dad was six, he, his four other siblings and my grandparents lived through it. The idea is to tell the story from a very personal perspective. The main events are explained through historical accounts acquired through research. These serve as the pillars around which the story is told. In order to add a personal and emotive touch, personal accounts have been taken from my auntie, uncles and grandmother, as they recall what life was like at the time. These are used throughout the book to add context and backstory, and are displayed as quotes. The main events that section the book are the following: • The 1967 Referendum • The 1969 Frontier Closure • The Pedestrian Re-Openeing 1982 • The Full Frontier Re-Opening 1985 • Gibraltar Today • Threat of Brexit The facts and quotes are accompanied throughout the book by a range of photography. The intentions were that this would be a photographic book that uses text where required to tell a compelling and engaging story. Some of the photographs date back to the period between 1967-1985 and have been taken from the following sources: • Gibraltar Heritage Trust • Gibraltar Government Archives • Family albums • A local facebook page ‘Gibraltar Old Photos’ The rest of the photos were taken by myself on 35mm film and were taken between December 2016 and January 2017.
+ View all
Work history
Graphic Design Intern
- London, United KingdomInternship
Undertook a 2 week internship at Graphic Design agency Creative Midfield
Skills
- Abobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Digital Photograhy
- 35mm Film Photography
- Print Design
- Digital Design
- Creative
- Hard Working
- Passionate
Education
BA (Hons) Graphic & Communication Design Second-class honours, upper division
- Leeds, United Kingdom
A 3 year course in Graphic & Communication Design at the University of Leeds