I’m a creative designer with experience in designing and developing brands. I’ve created work for clients across many different sectors from retail to property development, banking, the arts and the charity sector. Over the last five years I’ve worked with large corporate clients to small bespoke luxury start-ups. I’m passionate about ideas and I enjoy witty thinking, intelligent copy, and the challenge to intrigue people with clever art direction.
My aim with every project is to deliver engaging ideas that are beautifully crafted whether that be a brand identity, advertising campaign, a piece of packaging or an experiential event. As an individual, I’m adaptable, constructive and have a good sense of humour. I pick up information quickly and I am always happy to roll up my sleeves and get stuck in.
Projects
- L.A.T.C - WebsiteProject: Website Client: L.A.T.C L.A.T. Cleveson is an investment company focussed on ventures in Africa across the fields of marine logistics, energy, real estate, corporate services and agriculture. The company wanted an online presence to add gravitas and express their offer. We employed a simple idea, using quotes from different African countries and tribes which express the ethos of the company. The sentiment is reflected in photographic images which sit underneath them, sourced to refl
- The National Brain Appeal - Small Acorns Fund.Project: The Small Acorn Fund Client: The National Brain Appeal The National Brain Appeal is the charity dedicated to raising funds for The National Hospital for Neurology and Neurosurgery in Queen Square London. The launch of The Small Acorns Fund will give front-line staff the chance to apply for funding to fast-track small scale projects that could have a big impact and benifit to patients. “Mighty oaks grow from small acorns.” We were asked to design a simple logo to represent the programme. The mark uses a shift of perspective to illustrate the metaphor to which Small Acorns alludes. © Radford Wallis
- The National Brain Appeal - A Letter in MindProject: 30th Anniversary Review Client: The National Brain Appeal ‘A Letter in Mind’ is an exhibtion where the public is invited to produce a piece of art, which can be sold to help fund The National Brain Appeal charity. We were asked to produce campaign imagery which could be used to brand the exhibition and promote the call for entries, as well as produce an online gallery where the art could be bought. Our simple concept plays off the fact that the submitted art has to be produced on a standard envelope. ©Radford Wallis
- The National Brain Appeal - Pyjama PartyProject: Pyjama Party campaign Client: The National Brain Appeal The National Brain Appeal is a charity that raises funds for The National Hospital for Neurology & Neurosurgery. For their annual Pyjama Party we were asked to create a campaign to show the kind of activities that fundraisers could organise for a party at home. Our concept was an extra long sofa which showed several scenes from different types of parties eg: tea party, pampering. ©Radford Wallis
- The National Brain Appeal - 30th Anniversary ReviewProject: 30th Anniversary Review Client: The National Brain Appeal The National Brain Appeal is the charity that raises funds for The National Hospital for Neurology & Neurosurgery. We were asked to create an annual review to commemorate its 30th Anniversary. We used the charity’s branding device of profile portrait imagery, and photographed key people involved with the charity and The National Hospital. We hung different cutout paper icons above their heads, which helped to introduce different spreads about the charity’s activities, milestones and future plans. ©Radford Wallis
- Radford Wallis Design Moving AnnouncementProject: Moving Announcement Client: Radford Wallis Design Radford Wallis needed to let clients, suppliers and friends know their new address details. They took a lighthearted approach — wrapping themselves up in brown paper for a staff portrait, to show that they had moved offices. The portrait was printed onto laid paper which echoed the brown wrapping paper texture and was produced as an A2 poster. ©Radford Wallis
Work history
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Freelance Graphic DesignerNicholas Proctor Ltd
London, United KingdomFreelance
Previously freelancing at:
Human Innovation.
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Graphic DesignerAesop Agency
- London, United KingdomFull Time
Clients:
Aligntech, Barclays, Clipper Tea, Finlays, HBO, HSBC, Idahoan, Move the Nation, Queen Mary University of London, Shell
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Skills
- Packaging
- Branding
- Corporate Identity
- Websites
- Wayfinding Design
- Brand Identity
- Logo Design
- Advertising And Marketing