A senior strategy, brand and marketing expert with experience in shaping some of the world’s most exciting and tech savvy brands. Ex: Red Bull, Burberry, MR PORTER, Heineken and PROPER.
How I can help...
- Brand Strategy: Defining where to play through consumer, category and business understanding
then developing a distinct and ownable strategy for brands to live by.
- Marketing Strategy: Bringing the brand to life through inspiring and effective marketing strategy
including team structure that delivers upon business objectives.
- Business Operations: Operational approaches with a focus on tech led businesses.
Currently available for mentoring, coaching and advice.
Work history
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Director of Growth & Marketing OperationsKry / Livi
London, United KingdomFull Time
Reduced Patient CAC (-58%) while increasing Patients (+38%) at Europe's largest digital healthcare provider and tech unicorn.
Responsible for global operations across all growth departments including marketing channels, media, brand, creative, commercial, policy and communications. Right hand to the Chief Growth & Marketing Officer and part of the extended business management team at Europe's largest digital healthcare provider.
Trading as Kry in Sweden, Norway, Germany and Livi in France, UK and Italy. Valued at +€2b (Series D).
Senior Global Brand ManagerMR PORTER
London, United KingdomFull Time
Responsible for global brand strategy, campaigns, special projects and partnerships which lead to +30% YOY growth and their highest traffic figures to date.
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Skills
- Brand Management
- Brand Strategy
- Business Strategy
- Brand Communication Planning
- Idea Development
- Marketing
- Brand Building
- Marketing Communications
- Marketing Consulting
- Consumer Marketing