About me
As the Global Director of Creative Strategy and Innovation at Hogarth Worldwide, my mission is to harness the power of emergent technologies like AI to revolutionize brand content creation. With over three years at The Hard Drive Studio, my work in producing high-end digital content for the fashion and luxury sector has established me as a pioneer in integrating technology into compelling narratives.
At the heart of my approach is the belief that the future of content production lies in the synergy between human creativity and AI innovation. My team and I have developed proof of concepts that demonstrate this philosophy, such as Hybrid Content, which integrates brands' products into AI-generated scenes, and PenPal, an AI tool that crafts copy with a brand's unique voice. These advancements not only set a new standard in personalized storytelling but also position brands to lead in the digital era.
Work history
Global Director of Creative Strategy and InnovationWPP
London, United KingdomFull Time
Global Director of Creative Strategy and InnovationWPP
London, United KingdomFull Time
- Founded and led an applied innovation unit focused on AI-driven solutions for global brands such as TCCC, L’Oréal, Aperol, Nomad, Heinz, and P+G.
- Developed Hybrid Content, integrating brands' products into AI-generated scenes, enhancing product narratives.
- Created PenPal, an AI tool for personalized copywriting that maintains brand voice consistency.
Spearheaded research and development of bespoke solutions combining traditional 3D, AI (Stable Diffusion), Control Net, and GPTs.
- Led a diverse team of Creative Technologists, Producers, and Client Leads, fostering collaboration across WPP departments.
- Guided brands through the legal and ethical complexities of new technologies, particularly AI.
Skills
- AI
- Problem Solving
- Applied Innovation
- Creative Direction
- Public Speaking
- Presenting
- Leadership
- Business Development
- Research
- Strategy