I don’t believe in long lasting impassable limits, the same way I don’t believe in talent.
As a kid, I have learned that in order to be the best and win guitar and music awards, I must practice every single day for hours and hours. Bleeding fingertips is not just a metaphor. Staying focused on my objective makes it easy to decide on how to prioritize the actions I engage in. Talent? No. Potential? Yes. Motivation? Damn right!
For me, good marketing is about trust and I know that the best brand engagement is rooted in good entertainment. I also consider music and marketing as being extremely similar because they use numbers and algorithms to trigger emotions. Creating a marketing campaign is similar to composing for an orchestra. Each instrument needs to play its own part, at a specific point and communicate a specific emotional objective, but they all must support a common story.
Early in my career I decided to stick with digital marketing because you can almost instantly measure the results of a particular action and optimize, so there is little room for error.
As a team coordinator, I believe in inspiring and encouraging people to always better themselves. My biggest regrets as a team manager is that I was not able to mentor a particular team member in growing to his full potential.
My proudest moment was the first time I was invited to present about mobile at a national travel conference. One of the hardest decision I took was to quit my job and start my own company, but the really, really hard decision I had to make was deciding to let the start-up go. In the end, data and numbers speak louder than dreams.
I’m not a talented genius, but I work hard, I learn fast and I am the one who takes hard decision and assumes responsibility for it. The credits, I share with the team.
Work history
FOUNDERGoLive OnDigital Academy
Bucharest, RomaniaFull Time
Imagine company’s vision and mission. Prepare scalable business plan. Design and implement the business, sales and marketing strategy. Design, recruit and train the team. Coordinate product (courses) development. Manage new business opportunities. Optimize administrative, communications and operations in order to address governmental programs.
Achievements: Launching World’s First Immersive Live Webcast Academy.
Keywords: Start-Up, Online education, Live-Webcast, Market Research, SEO/SEM, Social Media Strategy, eCommerce, Website development, Product Management, Project Management, Business Plan, Budget
International Marketing Manager
- Bucharest, RomaniaFull Time
Romania, Moldavia, Czech Republic, Hungary, and Slovakia
Coordinate marketing efforts for launching eSky on new markets. Recruit and train the local team. Create and implement the annual marketing plan and budget. Localize content. Optimize local and global processes. Launch mobile App. Identify business opportunities.
Achievements: First OTA to profitably integrate and launch live shows on social media
Keywords: Online, International Marketing Strategy, Metasearch, Web Analytics, SEO/SEM, Performance Marketing, Big Data, Personalization, Data centred tactics, Budget, Marketing strategy, social endorsement, Mobile App, Push Strategy.
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Skills
- Digital Communications
- Online Marketing
- Fashion Communications
- Project Management
- Business Strategy
- Creative Copywriting
- Market Analysis
- Social Media Management
- Media Planning
- Adobe Photoshop
Education
Master in Fashion Communication
- Barcelona, Spain
Bachelor of Psychological Science
- Bucharest, Romania
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Awards
Best Mobile App
Best Corporate Blog