Nick Emmel

Nick Emmel

Chief Strategy OfficerLondon, United Kingdom
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Pip Jamieson
Laura Jordan Bambach
Michelle Vanparys
Nick Emmel

Nick Emmel

Chief Strategy OfficerLondon, United Kingdom
Projects credited in
  • Annoushka - Rule the World
    Annoushka - Rule the World
  • #HeyHarry - BetVictor
    #HeyHarry - BetVictorWe’ve partnered with BetVictor to create a campaign starring the bookmaker’s new brand ambassador, King of the Jungle and football managing legend Harry Redknapp. We tapped into Harry’s penchant for giving his own brand of advice to fellow “I’m a Celeb” contestants and imagined a new voice-activated service where Harry could do that for everyone. Whether it’s asking for the secret to the perfect marriage, or a red hot tip for the footie, Harry is the man you go to ask for life advice. So, to l
  • Massa vs. Bottas
    Massa vs. BottasBringing World Cup excitement to the world of F1 Even the world of Formula One was hooked on the World Cup this summer. So much so that we took the WILLIAMS MARTINI RACING team off the track and onto the pitch to see who was the best Table Football player in the team and promote the brand ahead of the Silverstone GP. Valtteri Bottas faced Felipe Massa in London’s Bar Kick for the title before taking on fans and influencers in matches throughout the afternoon. The exposure from the event reached over 3 million people and it also gave Brazil their only trophy of the summer.
  • Finding a new brand ambassador, in a sexy way
    Finding a new brand ambassador, in a sexy wayEverything we do, we do it for you MARTINI had an image problem. Once the toast of the town in terms of style and relevance, it had become stagnant and outdated. To help solve this problem we created an interactive Europe-wide model talent competition to unearth the next face of the brand. The competition lived online on MARTINI’s social channels, spanned 28 markets, collated nearly 140,000 votes and the resulting film content reached just under a million viewers. Christian Louboutin was a judge, and the finalists were photographed by Bryan Adams (yes the singer) helping to increase brand buzz by 800%
  • BACARDÍ Triangle
    BACARDÍ TriangleBACARDÍ are throwing a party this Halloween. And it ain’t no ordinary shindig… Three jumbo jets are being chartered from London, New York and Los Angeles to carry 1,862 party animals to the mysterious island of Palamimo, inside the Bermuda Triangle, for an epic three day music phenomenon. With Calvin Harris, Ellie Goulding and Kendrick Lamar headlining, there’s no danger of early nights in with the Horlicks. Here at Mr.President, we’re hard at work preparing for the trip, creating some lovely things for digital and social, plus planning live experiences to stage at the event itself. So while we’re doing that, watch our sizzle reel to whet your appetite…
  • Selling loans to people who don’t like loans
    Selling loans to people who don’t like loansSensible loans for sensible people Yes, one exists. We helped the peer-to-peer savings and loans digital business Zopa launch their first advertising campaign. They wanted to advertise their competitive loan product, but in the payday loan market we had to make sure people realised we weren’t sharks charging ridiculous interest rates. A 30s TV campaign ran in the North of England and sparked an immediate reaction as people went online to register. Visit: www.zopa.com
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