A seasoned and accomplished creative with over two decades of experience in creating innovative, effective and visually striking designs for a diverse range of clients.
I provide a brand centric approach to all my creative, putting brands at the centre of everything I deliver. With a meticulous approach to design and an unwavering commitment to client satisfaction, I've built a reputation for delivering high-quality work that exceeds expectations.
I'm really useful to have around if you need:
Brand Identity: Logos, Stationery, Brand/Visual Guidelines
Graphic Design: Brochures, Leaflets and Communications
Creative Concepts: Positioning, Advertising concepts
Print Ready: Artwork for print, Print sourcing/management
Digital: Web Design, Banner design, Social media
Merchandising: Concept, Sourcing and design
Relevant Skills:
- Adobe Creative Cloud: Photoshop, Indesign & Illustrator,
- Microsoft Powerpoint, Word & Excel
- Midjourney
Projects
- Artificial Intelligence - Nature: Deep in the JungleI was experimenting with prompts in MidJourney for the first time, exploring the possibilities of AI-generated imagery. My goal was to create something visually arresting; an image so vibrant and compelling that any photographer would feel fortunate to stumble upon it, let alone capture it in real life. I focused on using vivid colours and evocative subject matter, pushing the platform to produce something that felt both surreal and deeply atmospheric. The result was stunning: a composition ric
- DTC: A DeBeers Group Company - Brand IdentityThe Diamond Trading Company (DTC) is the sales and distribution arm of De Beers Group, responsible for sourcing, sorting, valuing, and selling a significant portion of the world's rough diamonds. The DTC logo was designed following an extraordinary visit to the diamond vaults, where we had the rare opportunity to see some of the world’s finest diamonds up close. Witnessing firsthand how a diamond is meticulously cut from the raw stone was a moment of true inspiration. This experience directly
- Dentistry Shows - Advertising ConceptsThe Dentistry Portfolio comprises three leading events: the Dentistry Show Birmingham, Dentistry Show London and Dental Technology Showcase. Collectively, they form the UK’s largest dental exhibition, attracting thousands of dental professionals worldwide. To revitalise the brand, a comprehensive refresh was undertaken, including the creation of a cohesive visual identity across all three shows. A new style guide was developed, featuring a refreshed colour palette and applied consistently acro
- Urban Outdoor Advertising - Brand IdentityUrban Outdoor Advertising was the UK’s first outdoor media company to pioneer the use of unconventional and unexpected locations for advertising placement. They broke away from traditional billboard models, instead identifying overlooked urban environments and transforming them into high-impact advertising opportunities. Perhaps most revolutionary was their development of stand-alone advertising towers - bold structures that projected dramatically over UK motorways, grabbing the attention of tho
- W.A.Ellis: Concept 65 Residential Property DevelopmentConcept 65 is a prestigious residential property in London, brought to life through a carefully curated creative collaboration. At the heart of the design is its most striking feature: an underground swimming pool that serves as the central focal point of the home. Ingeniously integrated into the architecture, portholes were strategically placed throughout the building to allow light and movement from the pool to subtly shimmer across walls and surfaces, creating an ever-changing play of reflect
- Northacre PLC: The Revival BookNorthacre PLC is a leading property developer, that preserves beautiful period properties and builds innovative residences to create London’s most desirable luxury homes. The Revival book was a luxury coffee table book that's a celebration of three London landmarks reborn. (Earls Terrace, Observatory Gardens and The Brompton Hospital). The Revival was to be of the highest quality from conception to delivery, printed in Milan with extremely high quality print spec; matt laminated cover, foiled
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Work history
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Founder / Graphic DesignerWarmRed
Heathfield, United KingdomFull Time
After four years as Creative Director at an integrated agency, I transitioned to running WarmRed full-time, securing The Shipowners Club as a key client. Over five years, I delivered brand development, advertising, publications and print production.
To expand WarmRed, I pitched and won CloserStill Media, evolving into their outsourced Creative Director. I now lead creative for major exhibitions, overseeing branding, advertising, brochures and digital assets across events such as:
- Global Tech Show: Cloud & AI Infrastructure, Cloud & Cyber Security Expo, DevOps Live, Big Data & AI World and Data Centre World, Blockchain Tech World
- Other shows include: E-Commerce Expo, AdTech London, Healthcare & Professional Care, The Healthcare Show, Best Practice, Jewellery Show & Learning Technologies and many more.
Beyond CloserStill Media, I’ve delivered successful solutions for clients including IMRG, Prêt à Vivre and Danish Chamber of Commerce. My focus is on delivering impactful creative solutions while fostering strong, long-term client relationships.
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Creative DirectorByron Advertising
- Uxbridge, United KingdomFull Time
As an experienced creative, I was invited into a family print company in Uxbridge with the mandate to transform the print production department into a cutting-edge creative department with the ability to servicing an advertising agency. Building two creative teams and hiring a studio manager and artworkers, I also collaborated with external freelancers to bolster our capabilities.
Under my leadership, we successfully evolved the company into an integrated agency offering a comprehensive range of services, including advertising campaigns, branding, web design, print production. Our efforts enabled us to secure prestigious blue-chip accounts such as DeBeers Diamonds, Bayer CropScience, United Business Media, NHS Employers, Wickwar Brewing, and The Shipowners Club.
NOTABLE ACHIEVEMENTS:
Diamond Trading Company (DTC): After gaining insight into DeBeers' cutting and polishing process, I designed the logo for its Diamonds Trading Company. It was then applied across luxury welcome packs, contracts, and merchandise as part of a broader brand guidelines project.
NHS Employers: I developed the NHS Employers' "Open your mind" campaign, featuring a thought bubble graphic as a focal point. By pairing everyday NHS visuals with friendly, engaging headlines, the campaign effectively promoted mental health awareness among employees and employers.
Wickwar Brewing: I led the brand identity, launch materials and website development for Wickwar Brewing’s ‘Bankers Draft’ real ale. This involved re-branding their entire range under a cohesive identity, reflecting the beer’s edgy, rebellious positioning across advertising, marketing, packaging, and merchandise.
I also collaborated with clients such as DeBeers Forevermark on packaging for an Asia launch, Bayer CropScience on multiple product launches, The Shipowners Club on annual reports, branding and publications and United Business Media on event creative. At Byron, I honed my ability to source and collaborate with talented creatives, a skill that continues to drive my work today.
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Skills
- Graphic Design
- Brand Campaigns
- Brand Assets
- Brand Books
- Corporate Branding
- Corporate Identity
- Corporate Design
- Branding
- Branding Design
- Creative Advertising
Education
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(BA) HonsRavensbourne College of Design and Communication
- Bromley, United Kingdom
I studied Graphic Design at Ravensbourne College of Design and Communication, where I developed a strong foundation in visual communication, typography, and conceptual thinking. The course was highly industry-focused, encouraging creative experimentation alongside practical, real-world briefs. It gave me the opportunity to refine my design process, work collaboratively, and explore innovative solutions across print and digital media—skills that have shaped my approach to branding ever since.
FoundationCentral Saint Martins (UAL)
- London, United Kingdom
I began my design journey with a Foundation Course at Central Saint Martins, where I was encouraged to experiment across disciplines and push creative boundaries. It was an inspiring and formative year that nurtured my curiosity, honed my observational skills, and gave me the confidence to explore bold ideas. The experience laid the groundwork for my passion for visual storytelling and set the tone for my career in design.
Awards
BA Hons DegreeRoyal College of Art
My degree in Graphic Design at Ravensbourne College of Design and Communication was part of the final year to be endorsed by the Royal College of Art, which added a distinctive level of prestige and academic rigour to the course. This endorsement helped shape a culture of critical thinking and high creative standards, encouraging us to approach design with both conceptual depth and professional discipline. It was a pivotal experience that deepened my understanding of visual communication and prepared me for the demands of the industry.