About me
An experienced leader in Creative and Professional Services, from technical to brand, creative, campaigns and content, working with commercial interest and servicing sales, and all departments. A proven track record of working with global content, companies and brands of all sizes, in technology, media and digital, including owners, platforms and agencies. Delivering strategic growth, client relationships, integrations, campaigns, increase in awareness, viewers, users, partnerships, revenue and leadership.
A dynamic individual and team player, with experience working across different organisation structures from start-ups to matrix. Adept at cross-functional delivery of projects, with a passion for brands including creative and technical, innovation, lateral and entrepreneurial thinking for product, marketing and sales.
All work from ideation and concepts to copy, build and product. Operating and overview knowledge on tools, for all areas of the business and stakeholders from sales, marketing, branding, legal, content to distribution, PR and project partners.
Work history
Creative & Brand Director EMParamount International
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• Leading brand development, marketing and communication for five of Viacom’s flagship channels to grow TV and digital businesses, across distribution, SVOD and 3rd party, resulting in a 5-20% increase in revenue and/or market share (measures differ for channels or territory). Consolidation of best practice, systems and processes, including hardware, software, developing marketing, innovative creative and design strategies and short and long form production. Set up Training on the value of promotional airtime, EPG positioning and implementing a media planning strategy resulting in greater viewing/user numbers, communications and prioritisation for 360 drives.
• Based in Warsaw, over-seeing 6 in-house operations across UK and EM regions (inc India, Russia, Africa, Arabia, Central & East EU), with 30 headcount and various licensees/JV accounts, over 8 brands, channels in all regions including commercial clients & sponsorship.
» Launched and Re-launched Comedy Central and MTV brands across all platforms getting greater viewers and clicks for revenue with significant increases in all regions
» Re-structured all production and post production configurations for the main teams and all internal linked departments across the regions, driving down costs as well as the risk of legal rights/vulnerabilities both from internal and external, whilst generating greater overall output, communication, ownership and ability to deliver on time, in budget and asset migration with metadata
» Set up new regions and business practises with award-winning creative resulting in shorter lead times for launch and re-brand as well as increased ROI. Won awards from Promax, BDA and others in appropriate local markets.
Director & Partner
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• Consulting at senior level on commercial product and distribution of 360 content with a view to opening companies up to the Digital market, alongside strategic marketing, branding and interim management.
• Clients included airlines, global legal firms, retail, publishing and broadcast
» Client business resulted in generating revenue to sustain company productivity
» Creation of series ideas, brought to digital, mobile and terrestrial markets resulting in content production, airing and client revenues
» Delivering projects that created new ideas and innovation for clients resulting in global firms repositioning their marketing; also initiated employment introductions and streamlined services for customers.
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Skills
- Advertising
- Events
- Film
- Marketing PR
- TV
- Visual Arts
- Print Design
- Art Direction
- Design
- Excel
- Final Cut Pro
- Illustrator
- Office
- Powerpoint
- Word
Education
GCSE A Level
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GCSE & A Level
GCSE
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