About me
When I was a wee lad, all I wanted to be was a singer. Alas, that never happened due to my none existing musical ability. Instead, I decided to turn to my passion for creative thinking, design and writing, and for the past (almost) 7 years, I’ve helped brands develop world-class digital experiences for both social and web.
Following a short stint as a journalist in Sweden, my career has grown from being a Swedish copywriter (as I was the only person in the office who spoke the language and understood the market) through to being a creative content specialist with a passion for developing innovative digital experiences.
Having begun my career as an Editor at We Are Social, I am now the Creative Lead at Netflix Nordic, responsible for the creative output of Netflix’s social media channels in the Nordics. From working with A-list actors on press junkets and leading departmental brainstorms through to daily planning and writing attention-grabbing copy, I’ve helped Netflix create standout content ahead of any competitor in the Nordic region. My work has been recognised internally and by Netflix themselves with the client and the Nordic Regional Marketing Team dubbing me the creative soul of Netflix - a badge I wear proudly.
Prior to joining the Netflix team at We Are Social, I was a Creative Manager at Universal Music Group & Brands, where I helped National Geographic, Facebook Watch, and Lenovo find their voice in culture. Before that, I was a Content Manager at Havas, though a much more appropriate title would be Content Creative. My responsibility was to create content strategies for brands such as O2, PopSockets, and Hyundai. I also oversaw the content creation and management of assets for both web and social. I became the go-to person in my team for strategies on influencer marketing, digital PR, and social media - if you followed Rekorderlig or PopSockets, our paths might have already crossed.
Being a Creative Content Specialist, I’m prone to mention the word ‘content’ at any given moment, which is probably why I’ve started creating it in my spare time; whether it be helping my friends with their social media channels or pursuing my passion for photography, I’m always thinking about creating things that connect with people.
Projects
- Quick Fire Questions - Netflix NordicI was tasked to come up with a new talent interview format that allowed Netflix to capture content as COVID-19 cancelled most interview junkets. Through the power of technology – and the connectivity of social – I turned @netflixnordic into the interviewer, speaking directly to talent from different titles, without ever having to be in the room.
- Royal Mail x DisneyAs a Star Wars superfan, I had the joy and privilege of working on Solo: A Star Wars Story by activating Royal Mail's brand partnership with Disney. Inspired by the name of Royal Mail's Parcelforce service, I worked together with New Zealand based creative geniuses Cardboard Box Office to build the iconic Millenium Falcon entirely out of parcels – or more specifically cardboard boxes. A time-lapse video of the build was uploaded to the official Star Wars Facebook page achieving over 300K views i
- Paddington 2The first big screen outing of everyone's favourite marmalade sandwich-loving bear was a critical and commercial success, with a global box office of $289m. In anticipation of Paddington Bear's second great adventure, StudioCanal asked Havas to harness the love and success of the first film in order to drive awareness for Paddington 2. To build anticipation amongst excited fans to fever pitch, we created three videos that tested their knowledge of Paddington and his adventures. These videos ran
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Work history
Creative EditorWe Are Social
London, United KingdomFull Time
Creative Lead where I conceptualise and create content for Netflix Nordics social media channels. I also oversee the day-to-day planning and delivery of content.
- Responsible for the creative output for Netflix in the Nordic region.
- Working closely with Design, Strategy and wider Editorial team to create content that adheres to Netflix’ tone of voice.
- Proactively pitching ideas to client that push the boundaries for innovation on social platforms.
- Subbing and editing both copy and content produced by the wider team.
- Scripting short and long form video content including press interview junkets, video compilations and brand content.
- Identifying new opportunities via community management to expand Netflix social presence in the Nordics.
CreativeUniversal Music UK
- London, United KingdomFull Time
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Skills
- Creative
- Concept Ideas
- Content Consultant
- Digital Creative
- Creative Concept
- Creative Campaigns
- Content Creation
- Content Creator
- Social Media
Education
U
U
Postgraduate Diploma in PR and Communications StudiesUniversity of Stirling
- Castle Esplanade, Stirling FK8 1EJ, UK