When I was a wee lad, all I wanted to be was a singer. Alas, that never happened due to my none existing musical ability. Instead, I decided to turn to my passion for creative thinking, design and writing, and for the past (almost) 5 years, I’ve helped brands develop world-class digital experiences for both social and web. Following a short stint as a journalist in Sweden, my career has grown from being a Swedish copywriter (as I was the only person in the office who spoke the language and understood the market) through to being a creative content specialist with a passion for developing innovative digital experiences. I’m currently a Content Manager at Havas, though a much more appropriate title would be Content Creative, where I’m not only responsible for content strategies for brands such as O2, PopSockets and Hyundai, I also oversee the content creation and management of assets for both web and social. Next to this, I’m also the go to person in my team when it comes to influencer marketing, digital PR and social media (if you follow Rekorderlig or PopSockets our paths might have already crossed). Prior to joining Havas, I was a Digital PR Executive at MailOnline working closely with the editorial team to increase the papers digital footprint as well as ensuring maximum brand awareness and visibility. And before that, I worked for award-winning Verve Search, churning out creative content campaigns for brands such as Expedia and GoCompare. A highlight was being shortlisted for ‘Best Use of Innovation/Content’ and ‘Best Use of PR’ for my work on Expedia’s The Virtual Tour of Malmöhus Castle. Being a Creative Content Specialist, I’m prone to mention the word ‘content’ at any given moment, which is probably why I’ve started creating it in my spare time; whether it be helping my friends with their social media channels or pursuing my passion for photography, I’m always thinking about creating things that connect with people.