Projects
- The Movement ChurchModern pentecostal church, SCWC (Sydney Christian Worship Centre) approached me to form a brand identity for their new name ‘The Movement Church’. After going through a process defining their preferred style and developing an understanding of the notions behind this new name, I was able to develop a brand identity for this urban church movement. Every movement needs a flag and it was this that formed the basis of the logo mark and ensuing brand.
- Electric CircusFacebook London’s end-of-year holiday party is a huge event in their social calendar and the party never fails to impress. While working as a senior designer at We Are Family London, I was briefed to develop the visual identity for the overall event around the concept of ‘Electric Circus’. I designed and oversaw all graphic aspects of this event including the signage system, photo-op design, a ‘card bar’ and design of the dance floor.
- Coffee PhilosophySydney cafe chain, Coffee Philosophy required a re-brand for the launch of their second location. The new brand identity looks deeper into this name and the way in which plans and philosophies are formed from scattered thoughts that come together and make something greater. I was able to reiterate this idea through an adaptable graphic created from a deconstruction of the logo mark.
- MLC Trade Press CampaignSuperannuation, insurance and investment specialists, MLC required a print and digital advertising campaign for their trade press segment. I developed a concept that portrayed advisors as retirement conservationists looking our for the safety of their clients and the future of retirement. This was created in line with their 'Let's save retirement' campaign and encouraged advisors to join the cause. This work was undertaken while working for Six Black Pens.
- Dullboy's Social CoIn 2018/2019 I undertook the branding of a brand new entertainment concept called Dullboy’s Social Co in Newcastle, Australia. Dullboy’s Social Co is a cutting edge entertainment precinct that houses 24 lanes of tenpin bowling, a gaming arcade, dodgem cards, mini-golf as well as a restaurant and bar. This brand needed to appeal to a wide demographic so the personality and aesthetic needed to be vibrant, fun and approachable but also quite hip. This was a large, holistic brand creation and roll
- BarcadiaBarcadia is one half sophisticated cockyail bar and one half retro video game arcade. This extremely fun project is housed within Dullboy’s Social Co in NSW, Australia. I undertook design of the brand, signage, menu and all other collateral. Because Barcadia is housed within the Dullboy’s Social Co complex the brief called for a brand design that was subtle and sophisticated and that would not clash with the DBSC umbrella brand.
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Work history
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Senior Graphic DesignerWe Are Family
London, United KingdomFull Time
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Senior Graphic DesignNick Mac Design
Sydney, AustraliaFreelance
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Skills
- Brand Design
- Custom Typography
- Typography Design
- Logo Design
- Graphic Design
- Advertisement Design
- Art Direction
Education
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Bachelor of Visual Communication DesignUniversity of Newcastle
- Newcastle, Australia