Nick McHugh

Nick McHugh

CopywriterLondon, United Kingdom
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Pip Jamieson
Kid Circus
Aïda Knipp
Nick McHugh

Nick McHugh

CopywriterLondon, United Kingdom
About me
Nick McHugh is a descendant of Suleiman the Magnificent: the tenth and longest-reigning Sultan of the Ottoman Empire, ruling over at least 25 million people from 1520 until his death in 1566. Following in his ancestor’s footsteps, Nick became a Copywriter. For the past five years he’s worked at M&C Saatchi, TBWA and most recently, TransferWise, making work that’s been recognised at Cannes, Clios and even the coveted PANZIES, something Suleiman never achieved.
Projects
  • The One Show - "We'll Only Judge The Work"
    The One Show - "We'll Only Judge The Work"For The One Show’s 2021 call-for-entries campaign, we wanted to reassure creatives around the world that no matter what kind of unsavoury habits they picked up during lockdown, we’d only judge their work. Our launch film parodied Burger King’s “Moldy Whopper” campaign, which cleaned up at the previous year’s Show.
  • Pepsi Max - "Wasn't Expecting That"
    Pepsi Max - "Wasn't Expecting That"Two- thirds of Australians didn’t believe Pepsi Max contained no sugar, which is kind of ignorant, but also fortunate as it led to this brand platform.
  • Gatorade - "Bolt Rate"
    Gatorade - "Bolt Rate"Usain Bolt is so fast he’ll inspire you to come up with a new speed metric that changes the way cricket’s played, watched and even talked about by people who really like cricket.
  • Tooheys Extra Dry - "Refresh Your Taste"
    Tooheys Extra Dry - "Refresh Your Taste"When Tooheys Extra Dry (TED) refreshed the taste of its beer for first time ever, we used it as a symbol of hope for all the men out there who could also do with a little refresh.
  • Spotify - "Songmelier"
    Spotify - "Songmelier"We created a new way to discover music, by pairing it with wine.
  • Wild Turkey - "Real Bourbon No Apologies"
    Wild Turkey - "Real Bourbon No Apologies"Real human males who make bold decisions deserve a can of Wild Turkey.
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Work history
    TransferWise logo
    TransferWise logo
    CreativeTransferWise
    London, United KingdomFull Time
    T
    T
    CopywriterTBWA\Sydney
     - Sydney, AustraliaFull Time
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Skills
  • Copywriting
  • Writing
  • Creative Concepting
  • PR Campaigns
  • TV Campaigns
  • Brand Campaigns
  • Content Copywriting
  • Comedy Writing
  • Idea Generation
  • Digital Campaigns
  • Creative Technology
Education
    A
    A
    CreativeAward School
     - Sydney, Australia