Nick Tebbutt

Creative Director

United Kingdom
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Projects credited in

  • Creative Director
    Creative Director

About me

Award-winning senior conceptual creative who loves strategy, ideas and craft. I specialise in creative thinking, strategic planning and writing. I've tackled experiential, digital, social media, integrated and ATL for market-leading clients in a variety of sectors. I've also worked in music editorial for national titles like Clash, Q and NME.

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  • Advertising
  • Marketing PR
  • Copywriting
  • Lifestyle
  • Blogs
  • Print
  • Creative
  • Social Media Marketing
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • Popular Culture
  • Social
  • Content and Media Writing
  • Video

People I’ve worked with

Companies I’ve worked with

  • Hugo & Cat

    Hugo & Cat

    • Design

Work history


Senior Conceptual Creative - Copy


Nov 2015
  • London, United Kingdom
  • Full Time
  • Working as part of the senior team to win pitches, develop existing accounts and create award-winning work. I've developed the creative team's strategic approach, marrying insights with big creative thinking. From experiential activations to content campaigns, I'm responsible for crafting the ideas behind branded experiences that do more than simply shift product. - Leading pitch teams to win new business across FMCG, automotive and alcohol sectors - Developing existing accounts, from AMEX's music and entertainment offering to Stella Artois' approach to trade engagement - Supporting and mentoring the wider team through creative strategy, campaign planning, influencer marketing, full-journey UX mapping and more - Directly managing a team of copywriters, and mentoring juniors across disciplines - Crafting PR material and awards entries that raise the agency's profile


Senior Creative Team - Copy

Critical Mass

Jul 2014 - Nov 2015
  • London, United Kingdom
  • Full Time
  • The half of CM's senior creative team responsible for words. I lead creative thinking and brand positioning across existing accounts including Fire Eater Whisky, HP and Citi Bank, plus drive the thinking behind new business pitches and speculative work. - Working with the exec team to produce and present big ideas for pitches and existing clients - Creating integrated concepts for global brands across sectors - often collaborating globally - Developing customer-centred brand positioning for big-name brands - Leading juniors and middleweights across creative disciplines to deliver great work - Identifying and acting on agile new-business opportunities - Representing the agency as an industry thought leader - Driving a meaningful intern programme to recruit the best new talent


Senior Copywriter

Hugo & Cat

May 2012 - Jul 2014
  • Commercial St, London, UK
  • Full Time
  • Creative and strategic lead on Nokia and VW. I also wrote, planned and concepted across Tourism Ireland, Grant's Whisky, L'Oreal, Royal Mail and Sony. - Concepting and creating award-winning digital content and campaign work - Working on positioning, strategy and conceptual creative across teams - Writing both snappy short copy and engaging long copy - Working closely with clients to deliver content and brand strategies - Planning resourcing, mentoring juniors and managing freelancers My work on Nokia's branded content won silver at the WC3 Awards 2014 and bronze at the WorldFest-Houston Film Festival 2015.




Oct 2010 - Apr 2012
  • London, United Kingdom
  • Full Time
  • All things digital on the agency's big accounts - Sky, Lucozade, GSK and Aquafresh: - Conceptual work with art directors - Content writing for ecosystems, e-comms and digital advertising - Writing for social media channels - Producing brand and tone of voice guides - Developing pitch ideas and documents My work on Lucozade won a DADI and was commended in the Lovies, as well as picking up loads more nominations. My work on Aquafresh is under consideration for an NMA effectiveness award in 2012.


Copywriter & Editor


Feb 2006 - Oct 2010
  • Cornhill, London EC3V 3NR, UK
  • Full Time
  • Lead copywriter and editor for the biggest brand in online gaming, working on: - Global TTL campaigns - DR email campaigns - DM campaigns - Social media strategies - Print and digital advertorial - SEO - Interactive banners - Branding and style guides I also managed three writers, oversaw production schedules and liaised with clients.



The Sunday Mirror

Aug 2005 - Dec 2005
  • London, United Kingdom
  • Freelance
  • Contract sub-editor for the UK's biggest-selling Sunday newspaper: - Subbed and wrote headlines for entertainment and lifestyle features - Wrote eye-catching sells, pull quotes and photo captions, and worked on page layout - Managed a team of three sub-editors as holiday cover for the chief sub-editor




Jun 2003 - Aug 2005
  • Nottingham, United Kingdom
  • Full Time
  • Copywriter and editor at this integrated creative agency: - Created Jockey Slut magazine’s digital style guide, and content-managed their website - Lead copy team to produce digital and print assets for contemporary arts event The NOW Festival, including brochures, websites and social media channels - Writer and community manager for the official Libertines website



BA (Hons) English and American Literature 1st

University of Nottingham

Sep 1999 - Jun 2003
  • Nottingham, United Kingdom
  • Wide-ranging course covering literature, critical theory and cultural studies. Included a year studying abroad at University of California, Berkeley.



Age-specific event of the year - bronze

The REGGIE Awards

  • Awarded for Hoegaarden's The Floating Gaardens. Find out more here:


Event of the year - winner


  • Awarded for Hoegaarden's The Floating Gaarden Event. Find out more here:


Marketing & product services - platinum

Muse Creative Awards

  • Awarded for my work on Microsoft's 'Flow With Fastlane' video:


Ad most likely to get Chip Shop up sh*t creek - nominee

Chip Shop Awards

  • Here's the bad-taste entry:


Sales & Marketing, consumer - bronze

WorldFest-Houston International Film Festival

  • Sales & marketing, consumer - bronze Awarded for my work on the Nokia Asha 'Share Your World' film:


Branded content, B2C - silver

W3 Awards

  • Awarded for my work on the Nokia Asha 501 Fastlane film:


Best FMCG brand

Marketing Week Engage Awards

  • Awarded for my work on Lucozade's brand and digital campaigns.


Social media marketing - commendation

The Lovie Awards

  • Awarded for my work on Lucozade's brand and digital campaigns.


Community - finalist


  • Awarded for my work on Lucozade's social campaigns.


Multi-platform - finalist


  • Awarded for my work on Lucozade's TTL campaigns.


Festival communications - winner

IVCA Awards

  • Awarded for my work on Lucozade's brand and digital campaigns.


Consumer products campaign - winner

DADI Awards

  • Awarded for my work on Lucozade's brand and digital campaigns.