Hi, I’m Nicky and I’m a creative copywriter from Belfast. I have a degree in Advertising and a Masters in Communication Design.
I’m crafty with words and have a passion for conceptual thinking. I enjoy solving creative problems and coming up with beautiful and original ideas, that work.
I’ve worked for multiple digital agencies in London for over 12 years, writing everything from tone-of-voice guides and video scripts to campaigns and chatbots.
Through agency life I’ve written for some of the world’s biggest brands including: Nike, Google, Facebook, Disney, Sony, Royal Mail, Volkswagen, Estée Lauder, Tourism Ireland and more.
If you think I'd be a good fit for an upcoming role or project please get in touch at hello@nickyanstice.com
Projects
- Disney AdvertisingCrafting a dynamic brand-elevating showcase for Disney Advertising. Disney Advertising asked us to create a visually stunning and engaging experience for their Tech and Data Showcase at CES 2024 in Las Vegas. Our goal was to highlight the brand's innovative spirit and forward-thinking approach. We developed a dynamic creative concept, "Move Makers," which emphasised the company's constant evolution and progress. I crafted a compelling manifesto that resonated with the client and introduced th
- GoogleA tool that helped small businesses adapt and thrive during COVID-19 by optimizing their online presence. We worked with Google to develop a product that gave small business owners the tools and resources they needed to keep their business running during the COVID-19 pandemic. We were able to help businesses understand how people find their business on Google. We then created a personalised page giving them the tools and advice to get the most out of their Business Profile on Google Search an
- Nike SBHelping skate shops compete with giants by offering on-demand delivery of Nike SB sneakers. Skate shops are under threat as they struggle to compete with giant stores. Our challenge was to come up with an innovative way to help skate shops give their customers what they need. We came up with a way that skate shops could offer customers a wide range of Nike SB sneakers without having to physically stock them in the store. We built an app so that customers could browse their favourite Nike SB s
- Spotify KidsUsing emojis to connect children with music driving Spotify Kids subscriptions. Spotify approached us with a challenge: to introduce their Spotify Kids app to parents in a captivating and innovative way. So we created an AI-powered microsite that used emojis as a playful and visual language to connect with children. The interactive experience allowed children to explore different genres of music based on their mood and how they were feeling in that moment. The experience encouraged parents t
- Facebook Creative PalAn AI assistant helping small businesses improve their Facebook ad images with AI-powered image analysis and tips. Facebook wanted a tool to help small business owners make the most of their Facebook ads with strong imagery. So we built ‘Creative Pal’ – an integrated assistant that popped up when people were creating their ads and offered to help. Creative pal analyses each image for ratio, resolution and clarity and makes relevant enhancements and improvements. It also provides useful tips a
- Nike ReactA digital campaign showcasing the injury-reducing power of the Nike React Infinity Run. In Nov 2019 Nike released a new shoe called the Nike React Infinity Run. Apart from its quality design and innovation, its biggest selling point was that it had been tested on 256 runners and that it was scientifically proven to reduce injury by 52%. Nike wanted us to help get this message across digitally in a way that encouraged runners to not only buy the product, but to use the Nike Run Club app to gui
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Projects credited in
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
- CreativeAdventur.es – Journal Issue 2As the future of life looks ever more complexly mixed with reality, it’s important to harness the best moments of human integrity, generosity and courage more so than ever before. We hope you enjoy what these founders have to say. Each issue is litho printed, size 17 x 24 cm. Features include: Elon Musk’s Mission Marjan Van Aubel, Founder Caventou Meg & Rosie, Co-Founders Bühler + Co Emmanuelle Moeglin, Founder Experimental Perfume Club Emma Sibley, Co-Founder London Terrariums Robert Poll & D24
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Work history
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Creative CopywriterFreelance
Belfast, United KingdomFreelance
CopywriterHugo & Cat
London, United KingdomFull Time
Concept and create digital campaigns for brands such as Royal Mail, Black & Decker, Volkswagen, Sony and Tourism Ireland. From writing video scripts and social media posts to naming apps and developing interactive websites, help brands engage with their audience.
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Skills
- Copywriting
- Storytelling
- Brand
- Video Scriptwriting
- Advertising
- Digital Content
- Article Writer
- Ideas
- Social Media
- Visual Communiation
Education
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Master of Arts - Communication DesignUniversity of Salford
- Salford, United Kingdom
Programme includes modules in Advertising, Branding, Graphic & 3D Design, Photography, Copywriting and Research Methods. Professional practice involves working on live briefs with clients and final submission put into production.
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Bachelor of Arts (BA) AdUniversity of Chester
- Warrington, United Kingdom
Programme includes modules in Advertising, Copywriting, Multimedia Production, Photography, Visual Communication, Creative Problem Solving, Viral Marketing, Public Relations, Project Management and Campaign Design.
Awards
Chip Shop AwardsThe Drum
Best ad for something that does not need to be advertisedADCAN AwardADCAN
A film for 'The Girlhood' - Gender Equality