About me

I'm a Brand Strategist with a decade's experience across including consumer insight, new business innovation. Alongside this, I have been a music journalist for six years, and continue to enjoy sharing artist stories and contributing to discussions on live radio and TV.

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Projects

• 1

  Interview with Lucky Daye for Clash MagazineI arranged and interviewed now Grammy-nominated artist Lucky Daye when he was visiting London in 2019. The article included the interview content, as well as my opinion on his live show the same week. I also took photos of him on a film camera, which were used in the final piece.

Work history

StrategistMixcloud
Sep 2018 - Mar 2020London, United KingdomFull Time
I was a Cultural Strategist in the Brand Partnerships team at Mixcloud, called LOUD. I work with global companies to help them understand their cultural positioning, and how to engage their target audiences. This involved qualitative consumer insight, strategic recommendations, presentations to senior clients and new business development.
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Brand ConsultantThe Value Engineers
Jul 2016 - Apr 2018New York, United StatesFull Time

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Skills

• Writing
• Strategic Branding
• Journalism
• Copywriting
• Cultural Insight
• Qualitative Research
• Music Journalism
• Strategic Thinking
• Project Management
• Business Development
• Account Management
• Client Facing

Education

Theology and Religious StudiesUniversity of Cambridge
Oct 2009 - Jun 2012Cambridge, United Kingdom
I studied a range of modules within Theology & Religious Studies, mostly utilising religion as a lens to understand society and behaviours e.g. psychology of religion, philosophy of religion, and ethnographic studies.