About me

A competent and conscientious individual with strong interpersonal and communication skills. A collaborative, positive team player eager to learn and grow skill set. Possess a determined and passionate approach to work tasks and responsibilities.

QuestionsProjectsExperienceTeam

Work history

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Content & Marketing ManagerFashion & Beauty Insight
Jul 2017London, United KingdomFull Time
Content & Marketing Manager of a PR intelligence tool providing access to news, events, alerts and over 30,000 contacts across the fashion, beauty and lifestyle industries. Two years experience building solid relationships with media contacts, including journalists, freelancers, bloggers and influencers, as well as PR and creative contacts to identify collaborative opportunities. Currently working with a range of fashion, beauty and lifestyle clients through our managed services to handle PR and Marketing. Responsibilities include:  Oversee and manage all internal and external marketing activities.  Plan and implement digital and print marketing campaigns.  Monitor and report on effectiveness of marketing communications via Google Analytics (SEO), Google Adwords (PPC) and Bit.ly performance on a monthly basis.  Oversee production of weekly overview for external clients.  Analyse potential strategic partner relationships for company marketing.  Produce press releases for clients; overseeing copywriting, imagery and layout.  Research and produce all content.  Implement social media strategy to incorporate promotion, engagement and conversion.  Sample movement and management.  Manage a team of two interns; overseeing training and development.
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Junior Editor & ResearcherFashion & Beauty Insight
Nov 2015 - Jun 2017London, United KingdomFull Time
Responsibilities included:  Research, edit and post news, industry & media updates, events and journalist alerts according to house style.  Create content and prepare copy for social media channels.  Attend industry events e.g. press days, launches and LFW.  Develop brand awareness and generate inbound traffic.  Contribute to the weekly newsletter regarding layout, content and strategy.  Communicate with press on a daily basis.  Provide strong administrative support.  Maintain and increase the contact database on a daily basis.

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Skills

• Adobe Indesign
• Adobe Photoshop
• Wordpress
• Hootsuite
• Microsoft
• Google Analytics
• Google Adwords
• CMS Experience

Education

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BA (Hons) Fashion Business and PromotionBirmingham City University
Jul 2012 - May 2015Birmingham, United Kingdom
Modules included:  Fashion Retail, Marketing & the Fashion Economy  Buying & Merchandising  Event Management  International Retailing  Dissertation (Fashion Magazines & Blogging)  Final Major Project (Magazine Creation)
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3 A LevelsSir John Deane's College
Sep 2009 - Jun 2011Northwich, United Kingdom
Psychology (A) Textiles (A) English Literature (B)