A competent and conscientious individual with strong interpersonal and communication skills. A collaborative, positive team player eager to learn and grow skill set. Possess a determined and passionate approach to work tasks and responsibilities.Locked Pro Plan feature
Content & Marketing Manager of a PR intelligence tool providing access to news, events, alerts and over 30,000 contacts across the fashion, beauty and lifestyle industries. Two years experience building solid relationships with media contacts, including journalists, freelancers, bloggers and influencers, as well as PR and creative contacts to identify collaborative opportunities. Currently working with a range of fashion, beauty and lifestyle clients through our managed services to handle PR and Marketing. Responsibilities include: Oversee and manage all internal and external marketing activities. Plan and implement digital and print marketing campaigns. Monitor and report on effectiveness of marketing communications via Google Analytics (SEO), Google Adwords (PPC) and Bit.ly performance on a monthly basis. Oversee production of weekly overview for external clients. Analyse potential strategic partner relationships for company marketing. Produce press releases for clients; overseeing copywriting, imagery and layout. Research and produce all content. Implement social media strategy to incorporate promotion, engagement and conversion. Sample movement and management. Manage a team of two interns; overseeing training and development.
Responsibilities included: Research, edit and post news, industry & media updates, events and journalist alerts according to house style. Create content and prepare copy for social media channels. Attend industry events e.g. press days, launches and LFW. Develop brand awareness and generate inbound traffic. Contribute to the weekly newsletter regarding layout, content and strategy. Communicate with press on a daily basis. Provide strong administrative support. Maintain and increase the contact database on a daily basis.
Worked as a Sales Assistant for a short time whilst looking for a more permanent career based role after finishing university. Responsibilities included: Provided excellent customer service and handled any customer queries professionally and efficiently. Unpacked and organised store deliveries. Ensured stock was replenished in a timely manner.
Completed a one month internship at PR agency We Are Indigo in Manchester. Responsibilities included: Assisted in the creation of press releases and communications, including preparing copy for social media platforms. Liaised with consumer media personnel and journalists. Oversaw PR sample distribution.
Modules included: Fashion Retail, Marketing & the Fashion Economy Buying & Merchandising Event Management International Retailing Dissertation (Fashion Magazines & Blogging) Final Major Project (Magazine Creation)
Psychology (A) Textiles (A) English Literature (B)