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Creating SEO-friendly descriptions & category texts for products online.
- Develop social strategies specific to client. - Manage chosen social channels and populate with regular content and engagement. - Manage paid social advertising. - Analysis of social media KPIs and ROI.
I specialised in Content and Digital Marketing Strategy. I've had experience working with both B2B and B2C companies, working on branding, product, content writing, copywriting, social media management and paid social.
- Develop social strategies specific to client - creative individuals and design agencies. - Manage and create innovative content for chosen social channel. - Manage social channels and paid social advertising.
- Managed and created content for all Social Media channels for Preloved, in line with Trading and SEO planners. - Produced weekly reports presenting analysis of Social and Content KPIs. - Provided creative content for Preloved blog to crossover to email, keeping in line with Trading planner. - Development of brand PR including events ideas and blogger outreach.
- Broad range of copywriting: greeting cards, gifting, brands, packaging, instructions, ecommerce, editorial. - Developed new ideas, stories and concepts for seasonal and everyday product development. - Content creation for the company blog, website, magazine and social media. - Proofread and edited copy, consistently maintaining high standards of accuracy.