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Planning for Accounts - Manage 18 key accounts (+60 doors) across 7 regions with 7 different languages including: Harrods, Selfridges, Galeries Lafayette, Printemps, De Bijenkorf, Zalando, Breuninger, Luisa Via Roma, La Rinascente, El Corte Ingles etc ? - Launched 16 campaigns across 15 regions ? To create marketing plans and budget for accounts and in some cases in each individual store within a group. (including visits to these stores as part of the planning process) Implementation of marketing activities ? - To lead implementation of Wholesale Marketing plans ? - Create & led implementation of Wholesale 360 Marketing plans & develop relationship with 18 accounts across 6 regions & 6 languages ? - Project manage practical installations of all advertising schemes and in store activities and displays ? In-store events management to engage and educate the clients and use accessories awareness to promote all other MK divisions Management ? - Directly manage 2x Marketing Assistants & Junior Marketing Assistant on their daily workload and ensure they are being completed on time and to required standard ? - To manage the marketing assistant on marketing requests from the Specialty Stores on an individual basis, reviewing requests and making proposals to Wholesale Marketing Manager as per the Michael Kors Wholesale Marketing Menu and Guidelines Reporting ? - Created new process documents and reformatting of key documents for internal stakeholders including: ROI Charts, New budget template for FY16, Marketing team process document, sales team process documents ? - To accurately report and provide an ROI on all Marketing activities by account, country and region every season and for larger scale bespoke projects. - Managing the recap document process with Wholesale Marketing Assistant ? Work closely with stakeholders liaising with local offices in France, Spain, Germany, Netherlands & Italy (Sales, PR, Directors, District Managers) and Marketing Team in NY Communication ? - To communicate plans to Store Management teams and ensure Retail Development teams are updated so that they are fully informed and all activities can be maximized, monitored and measured for ROI ? - To communicate plans to US Global Marketing team, completing all relevant creative brief forms to the required standard and managing all artwork and brand asset requirements for each plan and project ? - To work closely and communicate with Brand Marketing Manager and Senior Digital Manager to ensure all Online and Social Media activity via the Wholesale Accounts is implemented to the agreed plan and standard, and to ensure all Offline plans work collaboratively with online
CRM - ?In charge of Multi-channel CRM activity and implementation: initiatives to increase store awareness, promoting key launches and creating customer engagement ?- In charge of all direct marketing and in-store communications in support of Le Bon Marché’s new loyalty program ?- Curating and scheduling content with marketing calendars : creating synergy between offline and online channels to maximise campaign effectiveness ? - Building, maintaining and managing an extensive customer database (emphasis on customer recruitment and conversion) ? - Evaluate all CRM activity and provide recommendations for on-going optimisation Communication - Lead communication vision, engagement and roadmap of development for all departments, including editorship of monthly client magazine ? - Provide departments with clear category definitions and communication briefs, along with appropriate tools to organise and implement Client Services ?- Develop new client services and initiatives (for example, Valet, Trend Seminars, On-Appointment Service, Christmas Personal Shopping) ? - Partnership with brands, museums, venues to deliver exclusive offers for clients Digital Marketing ?- Define and articulate the loyalty program digital content plan ?- Development of the new loyalty program’s personal portal on Le Bon Marché’s website ? Ensuring that email communications to Le Bon Marché database are tailored and targetted to reflect store messaging and product priorities Events - ? Including VIP clients parties, new department launch events, new loyalty program events