My specialization is the current digital age, with all its associated technical areas and platforms. My sense of aesthetics and my successful training as designer developed and supported my creative talent. I am capable of understanding the purpose of design elements and to optimise their efficiency and beauty. Throughout my studies, I have acquired the skills for drafting front-to-end strategies and making high-level strategic decisions. Various simulations required applying these skills to complex business and management situations, challenging my strategic thinking and leadership. Parallel to my studies I have worked in a digital/social media agency, where I was involved in every aspect of the product development process. In a passionate and skilled team, I was able to work on digital marketing campaigns for global clients and content creation for large communities. Furthermore, I had ownership of projects which required me to demonstrate hybrid UX and UI skills in the area of product and software design.
Besides designing UI/UX, I am also the leading role for branding and work on art direction.