With a background in PR and editorial my passion is to get involved in projects and help brand and develop projects. I have great knowledge and experience in food as well as fashion having worked as a butcher for six years alongside helping food companies develop their messaging and connect with customers. I have experience managing and shaping teams and encouraging a healthy and progressive work environment. Additionally I have wide experience of creating and managing events with everything from intimate press dinners to full scale grime nights in Hackney.
Projects credited in
- K-Swiss #Klass of 18I managed a creative marketing campaign for K-Swiss from 2017-2018. The project involved hand-picking a range of entrepreneurial talent and collaborating on creative content, developing ideas and concepts with each contributor. 20+ projects were collated into a zine that I co-designed and edited, then distributed as a free publication.
Freelance Writer and PR ConsultantFreelance
London, United KingdomFreelance
My freelance work has included a 9 month stint at the agency Rich London as a senior account manager where I worked across all key accounts at the agency including Kappa, Fila, K Swiss and Schott NYC. The role predominantly focused on influencer gifting and engagement as well as traditional PR and an editorial role on the inaugural K Swiss Magazine. Additionally from 2015 until 2018 I held the position of Menswear Editor at online Riddle magazine where I wrote content across menswear, food and grooming. Alongside this I worked with owner and photography Andy Barnham to conceptualise, art direct and style fashion and still life shoots. During my time at Riddle the readership grew from around 10k unique monthly readers to over 60k. Alongside these roles I have written freelance pieces for the likes of Redwing Post and Goods Agency’s online platform: Eyeconomy, conceptualising and delivering articles alongside imagery. I have been responsible for finding photographers and producing imagery including logistics, production and budget management.
PR Account managerRich London
- London, United KingdomFull Time
Working across sportswear, heritage and streetwear accounts including Fila, Kappa and Schott NYC. I came in to Rich London to stabilise a team that had experienced quite a lot of flux in the previous year and bring my previous experience and connections to bear in re-establishing Rich as one of the top streetwear agencies in London. I also worked closely on the "Klass of 18" editorial project for K Swiss helping to edit and finalise what was a huge project for the client at the time.
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