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From day one of my career, my passion and drive is to create, build and maintain strong and beautiful brands. My strengths lie in understanding and balancing the creative side of the business with the commercial side. Having an eye for aesthetics and detail, a natural feel for beauty and luxury and a pragmatic hands-on approach to getting the job done. I am a self-taught professional with twelve years of work experience with a company specializing in international brand development, wholesale and distribution of luxury goods Jewellery and Watches.
Owner | Creative Director at Nicole Alexandra (www.nicolealexandra.nl) Specialising in Creative Direction, Art Direction, Concept Development and Branding. Designing brand Concepts, Identities, Display, Packaging, Stores and Stands as well as Creating and Producing brand Photo shoots and Campaigns. Previous Clients include: Ti Sento Milano, Charming by Ti Sento, Blush Jewels, Guess Watches, ByLouLou Jewels and IBB Amsterdam. Please enjoy an impression of my work here. More available on request.
Bearing final responsibility for the creation, development, production and safeguard of the international brand identity incl. budget and planning. Managing and leading a team of 5 we: Create and produce concepts and campaigns. Safeguard the brand identity in all key-markets. Bear responsibility for the Marketing strategy and execution. This entails: Managing the creative process, budgets, planning, production and distribution. Fulfilment of a decision making role in product design and collection selection.
Bearing final responsibility for all product presentation incl. budget and planning. Managing and leading a team of 8 we: Create, produce and execute all product presentation. Create, produce and manage social media content (Facebook over 70.000 followers) Safeguard uniform presentation on all platforms. Manage a team to execute this on worldwide platforms such as Basel World Fair, JCK in Las Vegas as well as worldwide store openings and selected A-listed clients. Develop guideline manuals and trainings. Deliverables include: Campaign images, Commercials, Video’s, Advertising, Brochures, Dealer Catalogues, Visual Merchandising Guideline Manual(s) & Packages, Displays, Packaging, Furniture, Shop-in-Shops, Stores, Showrooms and Trade fair stands, Website, Social Media platforms.
Managing over 90 accounts in the North West of the Netherlands. Attending all international trade shows and appointed as key account representative.
Conducting monthly visits to key accounts and A-listed clients to ensure desired stock levels for top selling pieces and optimize brand presentation and presence.
Ti Sento Milano
Ti Sento Milano