About me
From day one of my career, my passion and drive is to create, build and maintain strong and beautiful brands.
My strengths lie in understanding and balancing the creative side of the business with the commercial side. Having an eye for aesthetics and detail, a natural feel for beauty and luxury and a pragmatic hands-on approach to getting the job done.
I am a self-taught professional with twelve years of work experience with a company specializing in international brand development, wholesale and distribution of luxury goods Jewellery and Watches.
Work history
Creative Director
Owner | Creative Director at Nicole Alexandra (www.nicolealexandra.nl)
Specialising in Creative Direction, Art Direction, Concept Development and Branding. Designing brand Concepts, Identities, Display, Packaging, Stores and Stands as well as Creating and Producing brand Photo shoots and Campaigns. Previous Clients include: Ti Sento Milano, Charming by Ti Sento, Blush Jewels, Guess Watches, ByLouLou Jewels and IBB Amsterdam.
Please enjoy an impression of my work here. More available on request.
Art Director
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Bearing final responsibility for the creation, development, production and safeguard of the international brand identity incl. budget and planning.
Managing and leading a team of 5 we:
Create and produce concepts and campaigns.
Safeguard the brand identity in all key-markets.
Bear responsibility for the Marketing strategy and execution. This entails: Managing the creative process, budgets, planning, production and distribution.
Fulfilment of a decision making role in product design and collection selection.
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Skills
- Fashion
- Advertising
- Events
- Film
- Marketing PR
- Print Design
- Art Direction
- Design
- Powerpoint
- Word
Awards
UK JEWELLERY AWARDS NAME TI SENTO "RETAIL JEWELLERY BRAND OF YEAR"
Ti Sento MilanoUK Jewellery Awards nominate Charming "Retail Jewellery Brand of the Year"
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