Nicole Xu

  • LocationLondon, United Kingdom

About me


I’m a multi-lingual fashionista, studying Fashion Management in London College of Fashion. I have my own fashion blog where I share my personal style and write fashion trend. Furthermore, I have over than 5years working experiences in advertising in Shanghai with Clients including Evian, Philips, Calvin Klein, Lux, DIGEO, DTC, etc. I’m now determined to be a fashion buyer because I can spot trends and am passionate about products.



  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Lifestyle
  • People
  • Promotions
  • Design
  • Excel
  • Office
  • Powerpoint
  • Word
  • Fashion Buying
  • Fashion Buyer
  • Fashion Blogging

Work history


Fashion Buyer Intern

Aug 2014 - Dec 2014
  • • Searching for new suitable fashion brands and contact with them, mainly focus on womenswear; • Uploading new items to the website; • Do some trend analysis and research;


Marketing Intern

Pinghe Ltd

Jan 2014 - Feb 2014
  • • Responsibility for researching different distribution channels for Pinghe label; • Assisting Pinghe studio for fashion show on London Fashion Week; • Contacting with different distribution channels to promote fashion show event; • Collaborating with Goodley PR to maintain order at the scene of Pinghe fashion show;


Assistant Account Manager

Shanghai Catholic Advertising Ltd

May 2012 - May 2013
  • • To provide long-term strategic social media marketing plan and business advice; • Participating all the client's planning cases, achieve the customer’s BRIEF; • Have the ability to lead the team members complete the proposal; • Responsible for the implementation of each case’s plan and schedule, supervise the Process schedule and cost control; • Client: Philips, Evian.


Senior Account Executive

AKQA Shanghai

Jul 2011 - Apr 2012
  • • Have good communication with client, and know well about client ‘s needs, make sure the requirements will be complete and effective delivery to the company; • Communication with client daily perform work related and implement, supervise each project in the period of execution of the specific process of implementation work every day, there are emergencies timely processing and report; • To help account manager complete the projects in the planning and advertising spot plan formulation; • Customer relationship management, devoted to improving client’s satisfaction; • Clients including: Calvin Klein, Cirque de Soleil, Hilton, Lux, etc.


Research Associate

Options Group Shanghai

Jun 2008 - Mar 2011
  • • Assisting different consultants seeking the best and appropriate candidates for our clients; • Collect candidates’ information and continuously update them into database; • Engage potential candidates and conduct telephone interviews to assess them for suitable positions; • Arrange interview meeting for clients and candidates, sometime have interview with them; • Investigate industry information, market information and company organization;


Account Executive

Direct Marketing International Shanghai

Jul 2007 - May 2008
  • Mainly responsible for clients communication and service


TV Buyer

Mindshare Shanghai Groupm China

Aug 2006 - Jun 2007
  • Mainly responsible for assist in planning and scheduling Shanghai TV time slots. • Conformation of schedules with media staff and insure schedules are followed; • Cross checking of AC Nielsen report with programme listings; • Write reports for our planners when plans finished; • Clients: Nike, Ford, Pepsi, Unicharm, Costa, Mattel East Asia Ltd?B&Q, Yakult, Wyeth, DIGEO, DTC, etc;



Fashion Retail Management

London College of Fashion

Aug 2004 - Sep 2015


    Fashion Management

    London College of Fashion

    Aug 2013 - Jun 2014


      Draping Womenswear Design

      Central Saint Martin

      Dec 2013 - Dec 2013


        Bachelor Degree of Tourism Management

        Guilin University of Technology

        Aug 2002 - Jun 2006