Work history
CMO
Online Advertising (Adwords, Facebook, Twitter LinkedIN, AdRoll, RTB)
Analitycs evaluation
Business reporting
Digital strategy
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Skills
- Advertising
- Digital Media
- Marketing PR
- Digital Agency
- Presenting
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Strategic Planning
- Client Management
Education
Company Management
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Business Administration
Awards
The Results Awards 2008
for the effective use of an innovative communication tool such as Viral Marketing in the media mix.