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Online Advertising (Adwords, Facebook, Twitter LinkedIN, AdRoll, RTB) Analitycs evaluation Business reporting Digital strategy Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Utilising a range of techniques including paid search and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data.
for the effective use of an innovative communication tool such as Viral Marketing in the media mix.