About me

I consult, create and care for brands to ensure transformation works by making strategy inspiring. Inspiring Strategy I unravel insight from business plans, research reports or customer surveys. Using briefings and workshops, I work with clients to identify creative solutions that will help them achieve their strategic goals. [Research, Definition, Architecture, Naming, Messaging] Rigorous curiosity The brands I have helped to develop are built to last. Helping clients define the brand clearly provides solutions that are right for the audience, achieving results and winning awards along the way. [Identity, Guidelines, Brand tools, Campaign development] Creative leadership Having run my own agencies and managed design teams I ensure the process and people involved are as effective as possible. I work directly with clients, as part of their internal team or with other designers to bring together the best skills to deliver the best work. [Creative Direction, Management, Planning, Guardianship, Team Leadership]

QuestionsProjectsExperienceTeam

Projects

• 6

  RadioplayerUnifying a digital audio brand to bring consistency across all platforms and territories.
• 1

  RockarNaming for an award winning leading authority in the car retail omni-channel space.
• Soak&SleepNaming and branding for a leading on-line retailer providing everything for the bedroom and bathroom.

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Work history

Brand ConsultantPIN Creative
Mar 2012London, United KingdomFull Time
I consult, create and care for brands to ensure transformation works.
3
3
Founder300 Million
Mar 2004 - Mar 2012London, United KingdomFull Time

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Skills

• Workshop Delivery
• Brand Architectue
• Brand Naming
• Brand Strategy
• Brand Identity
• Brand Guidelines
• Creative Direction
• Team Leadership
• Planning

Awards

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T
Radioplayer - Brand Architecture - Silver AwardTransform Awards Europe