I have 10+ years of experience as a graphic designer/art director. I worked at Publicis Istanbul for 5 years working with clients such as ING Bank, Nestlé, L'oréal, Barilla. I've been working as a freelancer for the past 4 years and I collaborated with agencies such as Hogarth, Wavemaker, Mindshare and Group M and McCann (Istanbul branches).
Projects
- Honest Frank Boxing - Brand identityCLIENT Honest Frank Boxing is Frank Burke's private boxing studio situated in Soho, London. Frank is an out of the box coach and he has a background in both boxing and mindfulness. His sessions are a mixture of body and mind training where people can experience a boxing session while practicing being present. Since Covid Frank has been training people online and in open spaces such as parks and private gardens. SOLUTION While developing the visual identity, I decided to focus on Frank's out of
- Bonabag-Brand IdentityBonabag designs and produces "pure artisan" genuine leather bags. "Every journey begins with a touch of passion. Bonabag’s passion is all about authenticity and uniqueness; by creating smartly designed, carefully crafted, timeless leather pieces. " I based the identity on the ancient Japanese philosophy of "wabi-sabi" that focuses on the beauty of authenticity and imperfection. It's about accepting the fact that nothing is finished or perfect and nothing lasts. The forms I used were inspired b
- Mom's Fridge - Brand IdentityMom’s Fridge is a vending machine concept that targets white collar workers in large buildings and coworking spaces. It’s a fridge that only serves fresh and healthy, organic food without preservatives, sugar or any nasty additives. I was responsible for creating the visual identity and visualising how it could be implemented across different mediums such as the fridges, shopping bags, promotional materials and web. I created a modular logo that can adapt through different mediums and a set of o
- SBR - Brand IdentitySBR is a theater company in Istanbul and it's short for Black & White & Colour. I created a clean minimal and a modular identity to be able to use it across different platforms and to emphasise the playfulness, flexibility of acting. I used bright colour codes to differentiate different kinds of events, months and also to be joyful and festive as SBR is.
- Court Coffee Co-Brand IdentityCourt Coffee Company is a specialty coffee shop located in Kusadasi, a summer town on the west coast of Turkey. It is the first third wave coffee place in this small town. Since it's the first specialty coffee shop in Kusadasi, we needed to own the demand and the movement for better quality coffee in town. The place is located near the shore at a popular location. Since it's in a summer town, the target audience is mostly a relaxed cheerful crowd looking for a friendly place to sit and enjoy th
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Work history
Senior Graphic DesignerHogarth
- Istanbul, TurkeyFreelance
I worked with Hogarth WW Istanbul as a freelance Sr Graphic Designer on various projects until I relocated to London in April 2019.
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Art Group HeadPublicis Istanbul
- Istanbul, TurkeyFull Time
I was promoted as Art Group Head at Publicis Istanbul in my fourth year and I was responsible for managing the workflow of three graphic designers, giving final design approvals of the team. I started working more closely with clients, attending meetings as well as continuing to create design works myself. My clients were ING Bank, Nestlé, Beymen Club, Efes.
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Skills
- Brand Identity
- Layout Design
- Print Design
- Digital Design
- Presentation Design
Education
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Visual Communication DesignSabanci University
- Istanbul, Turkey
I was awarded with High Honour Scholarship.