I am a Designer and Creative Strategist from India. Currently based in London, my personal practice is influenced by the observations that I derive from the society, which I love translating into compelling visual narratives. I am also very passionate about cracking complex strategies into conceptual, insightful designs backed with strong research.
Projects
- The Ink of HealthThe Ink of Health was a concept developed in collaboration with my copy partner for Dentsu Webchutney. It stemmed with a very cultural insight into the tradition of poked tattoos that is prevalent among the Indian women especially rural, as a mark of their married status. And how it can act as an alerting medium for Anaemia - a disease which goes unnoticed and untreated among our women, because of lack of awareness and education.
- Shaded ReflectionsShaded Reflections is a series of artworks, depicting this dreamlike colour sequence of distant memories. The fragments I see my experiences in - Experiences which were so detailed but now condensed into the threadwork of few colours and associations. The visual atmosphere is an attempt to showcase this just-beyond-the-reach nature of memories and the poetic beauty which arises from its fallacy